Is the press release a thing of the past? Do you need a full press kit? Do you need an online press room? Do reporters like emailed press releases? Should you use an online service like PR Newswire? Our Press Materials and Pitching Strategy workshop answers your most pressing questions about drafting press materials, creating angles and pitching reporters the RIGHT way.

In this workshop you’ll learn how to:

· Create a press kit - What does this consist of?
· Use your stories and angles to create a winning press release
· Craft an effective pitch
· Write compelling headlines and subject lines
· How to use the right resources to pitch
· Tie your news into current trends, holidays, and breaking news stories
· Contact and follow-up with reporters
· Use social media to connect with reporters
· Build relationships with reporters before pitching