Edison State College has partnered with Michele Lorito-Chase, Founder and CEO of Ghost Executive Group to bring this quality workshop series to Southwest Florida by practicing real-world professionals, who will share insider tips and proven techniques that produce results. Case studies, guest speakers, discussions, presentations and real-life examples will bring greater understanding and practical application to social media initiatives.

This course is for the business professional and corporate executive who desires to gain comprehensive knowledge, skills and strategies necessary to lead effective social media initiatives.

"The professional will fully integrate and optimize a selection of today’s most popular social networks: Twitter, Facebook, LinkedIn, Ning, Digg, Delicious, YouTube, FriendFeed, Slideshare and more. Interactive group projects will teach how to create and distribute digital audio and video content."



The course is a 40-hour intensive combination of classroom learning, webcasts, one-on-one mentoring, group projects, and private consultations. The course takes place over six consecutive weeks. The class will meet in a computer-equipped classroom and will include hands-on technical assistance. Mid-week virtual meetings will reinforce skills and understanding while introducing innovative online collaboration tools to students. The workshop is limited to 15 persons to ensure quality learning.

The Advanced Social Media course curriculum includes:

* Social Media Today and in the Future
* Developing a Social Media Marketing Plan and Strategy
* Complete Social Network Integration
* Brand Monitoring and Reputation Management
* Social Media Success Metrics and Measurement
* Social Media Case Studies
* Where and How To Create and Share Relevant Content
* Building Trust in Online Environments
* Legal and Ethical Considerations


COURSE DETAILS:

Six-Week Course: 40 Hours

27 hours of classroom instruction, Six 1-hour mid-week webcast instructional classes, 1-hour private social media marketing plan review, 2-hour real-life digital media training, 2-hour mobile technology tweetup, and 2-hour private follow-up consultation and coaching.

Includes all course materials including manual and workbook. Computers are available, but participants are encouraged to bring their laptop or notebook. Advanced registration and payment is required. Referral and group discounts are available. If you desire more information on referral or group discounts, please call Michele Lorito-Chase at 239.244.1204. For registration and additional information, http://www.edison.edu/lee/ce/business/ and http://ghostexecutive.wordpress.com/training/