A groundswell is sweeping through your customers. Are you ready?

Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon – the groundswell – that has created a permanent, long-listing shift in the way the world works. Most companies see it as a threat.

You can see it as an opportunity.

In Groundswell, two of Forrester Research’s top analysts show you how to turn the force of customers connecting to your own advantage. Li and Bernoff show how leading companies are gaining insights, generating revenues, saving money, and energizing their own customers. Whether you’re in marketing, research, support, sales, development, or even running the whole enterprise, there’s targeted advice here for you, backed up with real-world ROI to prove it works.

Groundswell is based on hard consumer data and experience with dozens of companies. Hoping to learn how to take advantage of communities, blogs, wikis, FaceBook, or YouTube? We’ve got examples. Lot’s of ‘em, with proof they work.

You can’t ignore this trend. Read Groundswell and learn how to ride the wave. There’s no going back. (read less)

A groundswell is sweeping through your customers. Are you ready?

Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon – the groundswell – that has created a permanent, long-listing shift in the way the world works. Most companies see it as a threat.

You can see it as an opportunity.

In Gro... (read more)