Groundswell
| Founded: | Available April 2008 |
| Website: | |
| Company Overview: | A groundswell is sweeping through your customers. Are you ready? Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon – the groundswell – that has created a permanent, long-listing shift in the way the world works. Most companies see it as a threat. You can see it as an opportunity. In Gro... (read more) |
| Mission: | To help organizations understand and leverage the groundswell, so that they can create a coherent social strategy. |
| Products: | See Below |
Forrester
Forrester's Career Page
Excerpt from Chapter 1
Excerpt from Chapter 12
Forrester's Career Page
Download the Groundswell Audiobook from iTunes.
Listen to these brief audio clips from Groundswell.
Intro to Groundswell ScriptExcerpt from Chapter 1
Excerpt from Chapter 12
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May 12
April 28
Groundswell wrote a note.
8:13amhttp://www.linkedin.com/co mpanies/4124/Forrester%20R esearch
Groundswell uploaded a new video.
7:32amGroundswell uploaded a new video.
7:32amGroundswell wrote a note.
6:01amCheck out more videos featuring Forrester analysts by visiting YouTube! http://www.youtube.com/For resterresearch
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Groundswell Examples
1 post by 1 person. Updated on Mar 7, 2008 at 6:13 AM.
Groundswell (Incorporating Charlene Li's Blog)
http://blogs.forrester.com/charleneli
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- Join Forrester on LinkedIn 8:13am Apr 28
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- Visit our Groundswell mini-site 10:07pm Apr 20
















