This group will discuss the issues that arise from the fact that the Web and the coming 'Broadband Economy' is gradually but drastically shifting control from the Owners of brands, content, media, rights and services to the People formerly known as the Consumers, i.e. the USERS. So how do you make money if copies of your content are 'free', how do you build your brand with the Users determining your Google Juice, how do you sell content when everybody else thinks they can produce it themselves... and if Control really ends (or shifts) what will take it's place, and when? The Trust / Attention / Conversation / Free Economy? Let's find out together.

Futurist Gerd Leonhard is working on a book on this subject (see www.endofcontrol.com) and wants to open it up to public discussion. (read less)

This group will discuss the issues that arise from the fact that the Web and the coming 'Broadband Economy' is gradually but drastically shifting control from the Owners of brands, content, media, rights and services to the People formerly known as the Consumers, i.e. the USERS. So how do you make money if copies of your content are 'free', how do you build your brand with the Users determining your Google Juice, how do you sell content when everybody else thinks they can produce it... (read more)