Early november Facebook founder and CEO Mark Zuckerberg 'introduced' a new term for his his advertising program: Social Advertising.
It's what we should describe as "profiled or profile targetting advertising".
More info in this pressrelease from Facebook:
http://www.facebook.com/press/releases.php?p=9176

You can imagine that this hijacking of the term makes us a little angry. Social advertising is not so often used as the term Social marketing but everybody we asked associates it with advertising for do-gooders.
Or what I found on the net:
"The advertising designed to educate or motivate target audiences to undertake socially desirable actions". (read less)

Early november Facebook founder and CEO Mark Zuckerberg 'introduced' a new term for his his advertising program: Social Advertising.
It's what we should describe as "profiled or profile targetting advertising".
More info in this pressrelease from Facebook:
http://www.facebook.com/press/releases.php?p=9176

You can imagine that this hijacking of the term makes us a little angry. Social advertising is not so often used as the term Social marketing but everybody we asked associates it with... (read more)