“ASIA’S BOUTIQUE AIRLINE; Exclusive Service to Exotic Gems”.

What is a Boutique Airline:
A boutique normally refers to a small specialized business; often catering to niche markets. Applying this philosophy, Bangkok Airways’ positioning as a “boutique airline” aims to offer the best personalized service to passengers and to develop more exotic and cultural destinations.

History:
In 2004, Bangkok Airways celebrated its 36th anniversary and unveiled its brand new campaign, “ASIA’S BOUTIQUE AIRLINE; Exclusive Service to Exotic Gems”. The new ‘boutique’ campaign aims to strengthen Bangkok Airways’ goals and to define the pillars of its brand. The resulting outcome is to position Bangkok Airways as a credible and trust worthy airline, while maintaining a modern and trendy boutique-like character.

As a Passenger you receive:
- Boutique Lounges | available to all passengers with no extra charge or hidden fees
- Boutique Lounges - Blue Ribbon Club | to serve premium passengers
- Appetizing Menu | Full-course meals served on board. Vegetarian or Halal are also available upon request.
- Exclusive Service | "Friendly service with a smile" is truly Bangkok Airways' unique personality.

Visit Asia's Boutique Airline - Facebook Page at
http://www.new.facebook.com/pages/Bangkok-Thailand/Asias-Boutique-Airline/21053419719 (read less)

“ASIA’S BOUTIQUE AIRLINE; Exclusive Service to Exotic Gems”.

What is a Boutique Airline:
A boutique normally refers to a small specialized business; often catering to niche markets. Applying this philosophy, Bangkok Airways’ positioning as a “boutique airline” aims to offer the best personalized service to passengers and to develop more exotic and cultural destinations.

History:
In 2004, Bangkok Airways celebrated its 36th anniversary and unveiled its brand new campaign, “ASIA’S BOUTIQUE... (read more)