There are five rules to the Game:

1. If you think about the Game, you lose.
2. When you lose, you have to say "I lose," or "I lost," outloud. *
3. You can only lose once every half hour.
4. You're playing the Game for the rest of your life.
5. If anyone ever asks you about the Game or "I lose," you have to teach them the five rules.

* Stipulations and variations include: you have to say "I lose THE GAME," you have to swear before you lose ("Fuck, I lose."), or you simply swear ("Shit.").

Alternate rules, thanks to Lose The Game (http://www.losethegame.com):

1. You are playing the Game.
2. When you think about the Game, you lose.
3. Loss must be announced.

The Game's everywhere. I've met people playing it from Waterloo, Indiana, Halifax, Montreal. There's a Facebook Game group from England. There are people who've been playing it for decades. We are members of their illustrious order.

Check the Wikipedia article:
http://en.wikipedia.org/wiki/The_Game_(game)

We're also official entrants in the Lose the Game Challenge: http://www.losethegame.com/facebook.htm
Welcome to the Game. You can never leave. (read less)

There are five rules to the Game:

1. If you think about the Game, you lose.
2. When you lose, you have to say "I lose," or "I lost," outloud. *
3. You can only lose once every half hour.
4. You're playing the Game for the rest of your life.
5. If anyone ever asks you about the Game or "I lose," you have to teach them the five rules.

* Stipulations and variations include: you have to say "I lose THE GAME," you have to swear before you lose ("Fuck, I lose."), or you simply swear... (read more)