The 1990s were a hurricane of change for American farming, and one Extension program at Iowa State University, the Beginning Farmer Center, was caught in the storm. This book is the result of an ethnographic study of the Center and the professional communications it produced over a two-year span. Included in the text are narratives from farmers, bankers, politicians, siblings, spouses--all members of today's dynamic agri-cultures.

From the publisher: Today's successful farmer must learn modern professional communications to survive in a world of corporate farming, globalization and government over-regulation. This significant new book presents a cogent analysis of far-reaching changes rocking the heartland of America.
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The 1990s were a hurricane of change for American farming, and one Extension program at Iowa State University, the Beginning Farmer Center, was caught in the storm. This book is the result of an ethnographic study of the Center and the professional communications it produced over a two-year span. Included in the text are narratives from farmers, bankers, politicians, siblings, spouses--all members of today's dynamic agri-cultures.

From the publisher: Today's successful farmer must learn modern... (read more)