It had to start somewhere

Ghetto Goodness has been established to promote the genuine integrity of Urban subcultures while simultaneously giving back to the community, We hope to help redefine the way the media views the youth of today.

We aim to surpass the boundaries of traditional clothing by exploring the ideas of remixing and sampling elements of popular culture with a raw and modern urban aesthetic, Ghetto Goodness is a design motivated brand aiming to exist free from passing trends. Our work is brought together and made possible by a group of likeminded individuals from various subcultures, a huge collaborational effort!

Our intention from the very beginning has been to form a ‘Brand’ which combines art, music and fashion that is relevant to our modern lifestyle. At the forefront of this dream has been The Invisible Collective; a project established to showcase the talents of unknown artists who can continue to inspire our generation and push the boundaries of imagination and originality.

It is about providing positive rolemodels to inspire our generation, providing something with integrity of substance and culture and above all doing it as a close knit community.

Safe

Tom and The Super Human Crew (read less)

It had to start somewhere

Ghetto Goodness has been established to promote the genuine integrity of Urban subcultures while simultaneously giving back to the community, We hope to help redefine the way the media views the youth of today.

We aim to surpass the boundaries of traditional clothing by exploring the ideas of remixing and sampling elements of popular culture with a raw and modern urban aesthetic, Ghetto Goodness is a design motivated brand aiming to exist free from passing trends.... (read more)