This is a time of cataclysmic change for direct marketers. Gone are the days of the easy 2% response rate. In fact, many have seen response rates plummet 50% during the past decade. What worked gangbusters yesterday may already be obsolete.

Lots of marketers desperately cling to tools, techniques, and technologies of the past. They’re content to continually use trite, formulaic, senseless approaches – regardless of their outcome.

Not us.

We’re a band of direct marketers who push the proverbial envelope on all key fronts. We learned the rules but don't allow them to rule us. We have the courage of our convictions.

On What I Saw at the Direct Marketing Revolution, we cover front-burner issues for revolutionaries, including:

- What’s working at the cutting edge of business-to-business (b2b) and business-to-consumer (b2c) direct marketing
- Exciting tests that deliver best-ever results
- How to finally (finally!) unite unconventional creative concepts with sophisticated direct marketing techniques
- Using new tools (including social networking) for starting and managing customer relationships
- Optimizing the mix of online and offline media in a Web 2.0 world
- Overcoming the organizational and cultural hurdles that obstruct breakthrough success
- And a whole lot of other good stuff!

Let’s stock this group with the coolest direct marketing revolutionaries on the planet! After you join, simply click “Invite People to Join” from the menu on the right – then choose your friends and click “Send Invitations.”

Remember, this is YOUR group. For it to fulfill its potential, we need your participation. Don’t sit on the sidelines. Join the discussion.

GET ON THE REVOLUTIONARY LIST:

Want to be au courant about group happenings? Opt in for the What I Saw at the Direct Marketing Revolution email list. Click here to add yourself to the list:
http://tinyurl.com/2u7elf

Thanks for participating.
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This is a time of cataclysmic change for direct marketers. Gone are the days of the easy 2% response rate. In fact, many have seen response rates plummet 50% during the past decade. What worked gangbusters yesterday may already be obsolete.

Lots of marketers desperately cling to tools, techniques, and technologies of the past. They’re content to continually use trite, formulaic, senseless approaches – regardless of their outcome.

Not us.

We’re a band of direct marketers who push the... (read more)