ABOUT US
what started out as a hobby in 1996 turned into a passion for 3 close young friends. the LCA and lomography philosophy changed their lives and they wanna share it with friends and people in malaysia.

what the hell is lomo? no one knew about lomography back in the days. the 3 friends worked hard to get the message across to introduce this great concept to malaysians and advocating this new form of fun photography. many people were hooked, but where to find lomo cameras? they travel to far places to get lomo stocks for friends and interested people, making excellent new lomo friends along the way.

when studying in london, they became close friends with the lomo ambassador of london while studying graphic design with a major in photography in central st martin. they express their desire to set up a lomo community back home and lomo HQ in vienna came calling. the 3 friends went under gruelling lomo ambassador selection process. there were only a few embassies set up around the world and only a handful in asia. not just anyone can be an ambassador. one has to have enough passion, dedication & extraordinary lomo spirit, said the lomography founders. vienna approved and the 3 friends jumped with joy to being the first official lomo ambassadors of malaysia! introducing lomography to malaysia & bringing endless lomo joy to the community through events, workshops, competitions and talks.

as lomo ambassadors of malaysia, we are the cultural representative of Lomography International / www.lomography.com and at the same time the first local contact and official point for lomographic information, retailer and the sole local PR for lomo since 2001 - present.

we have organized numerous events, contests, parties, other lomo related activities and are constantly planning for more exhibitions and events. our role is to organise and build up the lomo community here in malaysia, spread the lomovibe and lomolove and take good care of the lomo community in our beautiful country. we currently have over 10500 members and counting. we have never stop spreading the lomo love all over malaysia...

" WHEN ONE comprehends the spirit of Lomo, one will understand its Malaysian ambassador - the Clickproject's - funky quirkiness. The Lomo is a Russian camera that started a creative photography cult following, developing into a perception culture whose maxims are `be fast, don't think, be open to your surroundings, absorb everything, collect and have fun with communication'. Similarly, the Clickproject is a multifaceted art and design collective whose inspiration lies in its mother's LSD-influenced curtain colours of the `70s and whose philosophy is that a brochure doesn't have to look like a brochure.

The Clickproject is a graphic design firm by day and an arts indulgence the rest of the time. `It started off as a hobby, and then now it has become a lifestyle, a journey of self-discovery,' says collective member Jiji Ishak. Components of the Clickproject include the art gallery known as Clickgallery, featuring experimental modern art; Wondermilk, a cottage industry of postmodernist handmade novelties unique in look and limited in quantity; and, of course, the site of Lomography Society Malaysia.

The brief history of the Lomo, short for Lomo Kompakt Automat, begun as a Soviet-era spy camera in 1982. It failed to take off due to superior Japanese photography technology. In 1991, Austrians Matthias Fiegl and Wolfgang Stranzinger rediscovered the camera in Prague. After shooting the city clean with their new found toy, they discovered the camera's imperfections that now make it so popular - unpredictable focus and the sometimes hallucinatory colours of the photos. Thus, grown out of a small circle of friends came forth the underground Viennese movement and now a worldwide cult phenomenon with its own `Lomoembassies' and other lexicological hi-jinxes. Ambassador, Ifzan Ibrahim, spouts off the traits of Lomography. `It is not about perfection, sharpness and definition,' he says. `It is about documenting your life, the way you see it.'

Indeed, its practitioners, who label themselves Lomographers, snap photos without discretion in all angles, occasionally even without bothering with the viewfinder. He adds, `It breaks all the rules of photography, and there is always an element of surprise. It is always a joy developing the negatives, for you do not know what actually turns up.'

In the face of the inevitable criticism rooted in photography and art purists, Ifzan defends Lomography. `It's about creating art without trying,' he says. `It's unobtrusive, capturing the movement and ambience of the moment.'

Each snapshot of the Lomo can be equated to instant Andy Warhol, the pop-art maestro prone to serendipitous brilliance, the amateurish- made art form. It is also anti-Bourgeois, equal-opportunity technology. In Ifzan's words, `It is art by the public, for the public. The Lomo is for everyone. It doesn't have boundaries or niche markets.'

The Lomo movement in Malaysia is growing by leaps and bounds, its success attributed to the recent Lomo Wonderland exhibition held at KL's Masjid Jamek. The Lomo Wonderland comprised the Lomowalls - photo- tableaus forming thousands of lomographs that create a colourful and expressive effect - from all over the world.

Ifzan attributes the exhibition's success to the unusual logistics. `The Lomo Wonderland was in an unsuspecting place. They (the crowd) were drowned in a sea of pictures. It was refreshing to them, from their mundane existence. Hence, they could relate to what was being exhibited. Sales of Lomo-related products increased sharply after the event.

The future of Lomography is a bright one, judging from upcoming activities and the good mainstream attention that it has garnered. For example, Channel V has invited the Lomography Society Malaysia to do a Lomowall backdrop for the VJs this month.

Another event includes distributing the camera to nine different people, ranging from graphic designers to celebrities and compiling the results, held in conjunction with the launch of the new Pop 9 Lomo camera." Kenneth Yu, Malaysian Business 2002

http://findarticles.com/p/articles/mi_qn6207/is_20021016/ai_n24905831/?tag=content;col1

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EXHIBITIONS, EVENTS, ACHIEVEMENTS, WORKSHOPS ETC...

2001

DAILY WONDERS
lomomalaysia's 1st exhibition + competition
http://www.lomographyasia.com/members/albums/album.php?id=27502

LOMOEXPERIMENT
@the lab, sri hartamas

OLD. DIRTY. LAUNDRY
@ old china cafe, kuala lumpur

LOMOGRAPHY PROJECTION
klue event @ grappa soho, kuala lumpur

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2002

LOMO WONDERLAND MALAYSIAN CELEBRITIES PROJECT
featuring deanna yusoff - actress, singer & model, desmond ng - filmaker, emmet butterfingers - rockstar, 3R girls - girl power personalities, the lab - cool kids hairdressers, cheryl samad - actress, singer & ning baizura - singer & songwriter.

LOMO WONDERLAND KUALA LUMPUR EXHIBITION
@ masjid jamek LRT station
http://www.shift.jp.org/en/archives/2003/02/lomo_wonderland.html

LOMO WONDERLAND KUALA LUMPUR AFTER PARTY
@ frangipani restaurant & bar, kuala lumpur

CHANNEL [V] ASIA LOMOGRAPHY BACKDROP
@ v programme segments

CHOW KIT FEST
jalan chow kit kuala lumpur

POP9 LAUNCH EVENT
@ Frangipani Restaurant & Bar Kuala Lumpur
Several pop life SUPERSTARS have been clicking away all over Kuala Lumpur with their POP 9 to capture their pop lives and their miniature explosions of pattern-repeating artistry will be exhibited to all and sundry in the POP 9 Exhibition. Pop PRINCESSES Paula MALAI ALI and Deanna Yusoff graced the launch as well as the other creative, arty Pop-Niners-next-door who have allowed their POP 9s to take full control and led them helplessly to the path of creative indulgence. Guests who arrive between 8PM and 9PM get treated to a complimentary cocktail punch! How eye-popping is that?!
http://www.lomographyasia.com/members/albums/album.php?id=27500

LOMOGRAPHY @ URBANSCAPES
the 1st ever urbanscapes @ kl sentral, kuala lumpur

FIRST EVER LOMOGRAPHY SHOP IN MALAYSIA
@ wondermilk, 1 utama shopping centre

LOMOWALL & DISPLAY FOR 8TV QUICKIE SET
@ 8tv, bandar utama (2002-2003)
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2003

LOMOGRAPHY RETAIL EXPANSION
@ selected speciality shop in klang valley (2003 - present)

GOOD LIGHT! HOLGA MALAYSIA
http://www.kakiseni.com.my/events/exhibitions/NDkxNA.html
A Holga exhibition in Kuala Lumpur at Aero Lounge, Jalan Sultan Ismail on the 25th of July at 8 pm.

Come dressed your best. Choose between exotic bombay, wild safari or fantasy island. The best dressed traveller will win a Holga 120SF starter pack! As you mingle at the lounge to wait for your next flight you will be served with: Cocktails by Bombay Sapphire Finger food by chef Norman at Aero Ecclectic Lounge music by Daryl Come shop at the duty free shop. Holga 120SF starter kit RM230 Holga 120S no Flash RM90 and other lomography goodies... Don´t be shy.. Ask our Holga international staff for a free demonstration on how to use a holga. See you soon. If you need assistance, please don´t hesitate to contact one of our holga international staff. May all your days be lomo days.

FISHEYE CAMERA LAUNCH
@ planet hollywood, kuala lumpur

LOMO MALAYSIA FOR PHLOWTRON DEBUT ALBUM LAUNCH
@ planet hollywood kuala lumpur
http://www.lomographyasia.com/members/albums/album.php?id=27661

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2004

KUALA LUMPUR LOMOGRAPHIC WORLD LEAGUE
BRINGING ENDLESS LOMOFUN @ LOMOGRAPHIC WORLD LEAGUE 2003 Venue: The Stonor Centre, Lorong Stonor, KL Date: Sunday, April 18, 2004
A day promising all sorts of Lomo fun just around the corner in the city of Kuala Lumpur. Lomographic Embassy Malaysia proudly invites you to this highly anticipated day of endless Lomo fun - the Kuala Lumpur Lomographic World League 03.

LOMO EXHIBITION @ SALEM REVELATIONS
@ genting highlands
http://www.lomographyasia.com/members/albums/album.php?id=27655

TEN/TWENTYFOUR WORLDWIDE
Come and be a part of ten/twentyfour - the worldwide lomo project, now in its third year. The event is on Oct 24, 10:24 GMT. All you need to do is to take a photo (or a series of photos) at this precise moment. All entries will be collated and placed on an online gallery. Participants can visit the site (www.wrkshy.net/lomo) for more info

MALAYSIAN PHOTOGRAPHY. HISTORY & BEYOND EXHIBITION
@ the national art gallery kuala lumpur
lomo malaysia was invited to exhibit in this prestigeous event honoring the many aspects of malaysia photography. lomography has earned its place and recognised as a respected form of photography in malaysia.
http://www.lomographyasia.com/members/albums/album.php?id=27656

SETTING UP LOMO CLUBS AT COLLEGES ALL OVER KUALA LUMPUR 2002 - PRESENT
@ dasein academy of art, lim kok wing, kolej bandar utama, one academy etc
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2005

LOMO SWAP
@ wondermilk, pj
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2006

LOMO GATHERING & BBC LOMO DOCUMENTARY SCREENING
@ wondermilk
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2007

LOMO TALK & WORKSHOP WITH KLUE MAGAZINE
@ borders times square kuala lumpur
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2008

OFFICIAL LOMOGRAPHY MALAYSIA FACEBOOK GROUP PARTY
@ wondermilk

LOMOGRAPHY MALAYSIA & WONDERMILK BOOTH
@ URBANSCAPES

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2009

LOMO L-CA 25TH BIRTHDAY PARTY WORLDWIDE CELEBRATION
@ wondermilk
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MORE TO COME :)
(read less)

ABOUT US
what started out as a hobby in 1996 turned into a passion for 3 close young friends. the LCA and lomography philosophy changed their lives and they wanna share it with friends and people in malaysia.

what the hell is lomo? no one knew about lomography back in the days. the 3 friends worked hard to get the message across to introduce this great concept to malaysians and advocating this new form of fun photography. many people were hooked, but where to find lomo cameras? they travel to... (read more)