One of the most “essential, intangible” assets a corporation has is its public reputation (Patel & Reinsch, 2002, p. 16).

Crisis communications are generally considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. These challenges may come in the form of an investigation from a government agency, a criminal allegation, a media inquiry, a shareholders lawsuit, a violation of environmental regulations, or any of a number of other scenarios involving the legal, ethical, or financial standing of the entity.

Crisis management involves identifying a crisis, planning a response to the crisis and confronting and resolving the crisis. Crisis management can be applied in almost any field of endeavor, but it is most commonly used in international relations, political science, business and management.

In public relations, issue management is the process used to align organizational activities and stakeholder expectations.

Issue managers work in government affairs, legal affairs, public affairs and regulatory compliance.
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One of the most “essential, intangible” assets a corporation has is its public reputation (Patel & Reinsch, 2002, p. 16).

Crisis communications are generally considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. These challenges may come in the form of an investigation from a government agency, a criminal allegation, a media inquiry, a shareholders lawsuit, a... (read more)