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MELBOURNE: Realestate.com.au has appointed Kirsty MacCulloch to the newly created role of direct marketing manager within the marketing communications and insights team.MacCulloch's main focus will be to improve the performance of direct marketing activity, targeting both consumers and customers to ...

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SYDNEY: NSW Department of Fair Trading has appointed Naked Communications to devise a campaign to raise awareness of the NSW Government’s new residential tenancy laws.Naked will handle strategy, ideas and execution, and will work with the NSW Government's media agency, MediaCom, to make “tenancy ref...

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The 'Women on the Web: How Women are Shaping the Internet' report by ComScore found that 75.8% of online women visited a social networking site in May 2010, compared to 69.7% of online males.

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SYDNEY: Boca Lupo, an Italian energy drink which is new to the Australian market, is launching a marketing campaign to raise brand awareness.

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SYDNEY: The Nine Network launched its media buying packages for the coverage of the London 2012 Olympic games last night coinciding with the two-year countdown to the games opening ceremony. Nine's director of sales and marketing Peter Wiltshire announced 18 packages in total for the event including...

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SYDNEY: The board of Mitchell Communication Group has recommended shareholders accept Aegis Group's $363m acquisition offer.The deal will see Mitchells founder and executive chairman Harold Mitchell lead the combined Aegis Media Pacific business.

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MELBOURNE: Melbourne Heart, the A-League's newest franchise, has launched a multi platform campaign to drive membership ahead of the season opener on 8 August.

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SYDNEY: Ebay Australia is in the process of restructuring its marketing team, following the departure of marketing manager Kristie Taylor.Taylor's role will be replaced by two new positions, amid a change in marketing strategy that will see a greater focus on its retail and business offering.Instead...

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LONDON: Aegis, the London-based media group, is reportedly in advanced talks to buy the Mitchell Communication Group in a deal worth £200m ($349m).

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SYDNEY: ACP Magazines has promoted Gerry Reynolds, publisher of the group's Custom Media division, to the role of deputy group publishing director.Reynolds will take on this role in addition to remaining publisher at ACP Custom Media. He will report into ACP Magazines group publishing director, Phil...

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The campaign includes four short films under the tagline - "Fits anything you can imagine" - which aim todemonstrate how much you can fit into the Jazz's trunk.

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The campaign to promote the weekday radio show is based around a fictional political lobby group called Bring Back The Schnitz, which encourages family conversationaround the dinner table.

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SYDNEY: Virgin Money has launched a marketing campaign using its own product to back two new credit cards and an online savings account.To demonstrate how points can be accrued, every element of the campaign was bought on a Virgin Money credit card including 107-strong cast, 60 crew members, props,...

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SYDNEY: Emirates has appointed Barry Brown, former chief commercial officer of Oman Air, to the role of vice president in Australasia.


























