Developing Web sites and strategies designed to serve marketing and communications goals and user needs. Cleveland, Ohio, USA
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- Local:
- Cleveland Heights, OH, 44118
- Telefone:
- 216-223-8088
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- Cleveland Tweetup
Wade Oval - University CircleCl
Quarta-feira, 12 de Agosto às 18:00
heidicool.com Web Design & Strategy In the past I've touched on topics like choice-making psychology (why offering too many choices on a page can be bad). Here Dosh Dosh digs deeper, offering us several examples of how our brains process information and how we can use that knowledge to make more effective Web sites.
www.doshdosh.com
Influence can be defined as the power exerted over the minds and behavior of others. Here are 11 ways to influence people online and make them act!
heidicool.com Web Design & Strategy
Great Web sites aren't about shiny designs, they're about offering user-oriented content in a package that supports your brand (among other things.) Web Ink Now offers a nice overview of these basics.
For those of you in the U.S., have a great Thanksgiving tomorrow!
www.webinknow.com
The more I research Web sites—and I've checked out many thousands—the more I realize that the best ones unite many important factors in a way that is difficult to describe. They just feel right—as if the creator of the site...
heidicool.com Web Design & Strategy Oddly many Web sites (particularly blogs) neglect to include an "About Us" page or section. Yet this is an area many users visit to learn more about the company/person/blog, find contact information, etc. I look for such sections when deciding whether or not to subscribe to a blog. Others look to find out how long a co...mpany has been in business, what expertise they may have, etc. If you don't have an About Us page, or if yours needs a rework, usability expert Jakon Nielson has some statistics and tips to help get you moving in the right direction.
www.useit.com
Over the past 5 years the usability of corporate sites' About Us information improved by 9%. But companies and organizations still can't explain what they do in one paragraph.
Ver maisheidicool.com Web Design & Strategy While many companies have embraced social media, others are still holding back. "How do we get the boss to Tweet, Blog, etc.?" is a common question for many marketing departments. Education is a good way to begin; if you can show leaders how SM works they'll be more likely to embrace it. As an example, the nice folks a...t Harvard Business have given us the following tips to get your CEO on Twitter.
blogs.harvardbusiness.org
A tweeting CEO is a terrific asset. It puts a human face (and voice) to the company's leadership and it demonstrates the executive team's commitment to customers. And unlike blogging, tweeting imposes relatively light demands on a CEO's precious time.
Ver maisheidicool.com Web Design & Strategy Your Web site has a goal; it may be about selling widgets, generating leads, providing customer service, promoting events, following you on Twitter or whatever. In most cases, the goals involves getting your readers to do something specific. A clear call to action can help. Here Hubspot walks us through 5 examples of effective calls to action.
blog.hubspot.com
Calls to action sometimes get overlooked as part of the Inbound Marketing mix, but they are totally important. Here are 5 examples of calls to action that work.
heidicool.com Web Design & Strategy Making our sites findable is a goal of site owners. Finding the most appropriate content is the goal for searchers. Helping both site owners and searchers achieve their goals is the role of the search engines--who are always find more ways to improve the process and to do so profitably. Technology Review's special repo...rt on next-gen search gives us an interesting look at how search may be evolving.
www.technologyreview.com
From MIT. Information on Emerging Technologies & impact on business & society
Ver maisheidicool.com Web Design & Strategy In rapidly evolving fields like the Web one must read, read, read to stay up-to-date with the latest news, techniques, etc. This is true for many fields which is why I subscribe to oodles of blogs and use Google Reader to skim for the important stuff. RSS also provides a good way to monitor your products and brands. Th...e following article gives you some good tips on using RSS to keep up with it all.
www.personalbrandingblog.com
The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.
Ver maisheidicool.com Web Design & Strategy On Wednesday at 1:00 p.m. I'll be guest moderating the real-time Twitter chat, #smchat on the topic of "blogging as the backbone of a social media strategy". To participate just go to the Tweetchat link below and sign in with your Twitter ID. I've also posted a framing entry on the topic on my blog (as seen in the post... below this one) for additional reference.
tweetchat.com
Discussing evolution of Social Media and how to drive value from it; live chat WEDS 2hrs at 5pUTC/1pEDT hosted by @sourcepov
Cuyahoga County Planning Commision WeblogWhen developing a social media strategy, we start with a measurable goal, such as selling widgets, promoting events, recruiting students, sharing knowledge, collaborating with peers, getting customer feedback, or anything else that furthers our plans. T...
link:Full Article...
heidicool.com Web Design & Strategy While our Web copy should give customers the information they need to make an informed purchasing decision, that information needn't be dreary and dull. Your business customers are people, so feel free to connect with their human side and have a bit of fun. You're message needs to remain on point, but it doesn't have t...o be an endless series of features; let them know to how your product/service will benefit them as people.
www.webinknow.com
Why is so much business-to-business marketing dreadfully boring? I think it's because the marketers involved think "business" as in "I am marketing to a business" and this results in an overly serious tone. After all, if you are marketing to,...
Ver maisheidicool.com Web Design & Strategy @SMMAlerts is a group of social media practitioners in rural India who are blogging daily about their experience as new Twitter users. I met them yesterday when they joined our weekly #smchat session, which they then summarized in the post below. Whether you're a Twitter pro or just thinking about starting to Tweet, I ...think you'll find it interesting to read about their experience. So far they seem to have learned more in 9 days than many users have in the course of a year. I think you'll find that their blog offers an interesting new perspective on the world of Twitter.
smmalerts.wordpress.com
Posted in Twitter 365, smchat tagged #twitter365, Chris Jones, smchat, Social Media, social media chat, Social Media Marketing, Twitter, Twitter 365, twitter chat, Twitter Lists, wthashtag at 9:48 am by smmalerts
Ver maisheidicool.com Web Design & Strategy If I used this space, each day, to tell you why you should hire me to build your site or help you figure out social media, you wouldn't be reading this. There's already enough advertising on Facebook, and let's face it, even if you're a client, you're not here just to champion my cause, you're here to learn something. ...If I want to connect with you, I need to offer something useful. That's my philosophy, but I'm not alone. If you want to market via Facebook, in a manner that resonates with your readers, here is some good common sense advice from MarketingProfs.
www.marketingprofs.com
Most consumers who use Facebook and are a fan of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers...
Ver maisheidicool.com Web Design & Strategy When I started blogging, I wasn't thinking about personal branding. I had an audience I needed to reach (Web maintainers at Case.edu) and so I blogged. When I expanded my social media presence from Facebook and Flickr to Pownce, Twitter, StumbleUpon, LinkedIn and beyond, it was mostly because I wanted to see how things... worked and to network with my peers. People weren't talking about personal branding when I started my explorations, but when I left Case to begin my new venture, I saw how important these early efforts had become. My name was already associated with what I know and do. Here Dan Schawbel shows you what to expect re: personal branding in the coming year.
www.personalbrandingblog.com
The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.
Ver maisheidicool.com Web Design & Strategy Kudos to Jill Miller Zimon and Ari Herzog for winning their respective city council elections. Ari & Jill were featured in the article below for their social media strategies. I'll be posting a follow-up article later this month.
www.heidicool.com
The Web Development Blog was created by Cleveland Web designer, Heidi Cool, to share ideas, tips, and advice with those involved in creating, maintaining or developing content for academic, corporate and other Web sites and blogs.
heidicool.com Web Design & Strategy Twitter's new list feature has been getting a lot of press. I've only just started compilings lists myself, but think they'll be enormously useful. Of course they'll also be one more tool for the more nefarious users to try to exploit. In this article, my friend Wayne Smallman (@octane) waxes forth on some of the hype ...and hopes regarding lists. Happy Friday!
www.blahblahtech.com
Sorry, you're not on the list. Oh, the burn. And if you're on Twitter, the indignation is now monumentally public. ...
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