News Feed is a feature that tells Facebook users about their friends’ recent activities on the site. The News Feed is the first thing users see on their home page when they log in to their accounts.

News Feed drives the viral spread of information on Facebook through networks of friends. It can cause a snowball effect – as something becomes more popular, more people hear about their friends doing it through News Feed, and then do it themselves. This, in turn, causes even more people to hear about it through News Feed, and so on. This can result in literally hundreds of thousands of people hearing about something in just a matter of days.

Harnessing the power of News Feed is crucial to accruing a high number of supporters and spreading your message to the most people on Facebook.

Personal accounts are optimized for individuals, not artists, businesses, or brands. Facebook Pages allow artists, businesses, and brands to showcase their work and interact with fans. These pages come pre-installed with custom functionality designed for each category. For example, a band Page has a music player, video player, discography, reviews, tour dates, a discussion board that the artists can take advantage of. Third party developers will also build an array of applications that they will compete for Page Admins to add to their Pages. Facebook Pages are also not subject to a fan limit and can automatically accept fan requests.

Facebook Pages enable artists, businesses and brands to communicate through the viral distribution mechanism that leverages Facebook users’ authentic social connections and rich communication channels, including News Feed, Mini-Feed, and Inbox. Because Facebook’s user profiles are authentic and their connections with other users are real, the social influence of these stories is tremendously powerful.

Users want to know what their friends are listening to and try out their recommendations. Whether it’s playing a track, watching a video, writing on the wall, writing a review, or attending an event, a fan’s interaction with a Page can generate News Feed stories to his friends. Since users can immediately click through to that Page and interact with it, engaging Pages will benefit from a virtuous cycle of user attention. Additionally, Pages will be publicly viewable, so Facebook users searching for a particular artist or company on the World Wide Web will find a presence for that group in an environment they know and trust.

Pages will be publicly viewable, so people searching for a particular artist or company on the World Wide Web will find the Page’s Facebook presence and be able to view that Page’s photo and basic information. In order to view a Page in its entirety, become a fan of a Page, and engage with a Page, the individual must join Facebook.

Pages will receive News Feed distribution for various actions fans take on the Pages. Users will see these stories and can click through to the Page and can then become of fan of the Page. Alternatively, if a user sees a Page he likes on a friend’s profile, he can visit the Page by clicking on the Page’s profile photo. He can also search for the Page by name, either within Facebook or from a global search portal. On the Page, he can click on the "Become a Fan" button in the upper right hand corner.

To remove a Page from your "Favorite Pages" section, you will first need to view the Page you’d like to remove from this section. Then, click on the "Remove from my Page’s Favorites" link found at the bottom of the Page.

If you are an admin of a Page, you can add a Page to your "Favorite Pages" section. To add a Page to your "Favorite Pages" section, click on "Add a Page to Fans" found in the top, right corner underneath the "Become a Fan" link. That Page will then appear in your "Favorite Pages" section. Please note that the "Add a Page to Fans" link will only be visible if you are an admin of a Page.

Every Page will appear in search results on Facebook. Users will also display any Page that they fan in their "I'm a Fan of..." box on their profile. Each "I'm a Fan of…" box lists a user’s Pages by Page category. Additionally, all Pages can be found in the Page Directory. You can browse to easily see your Pages, your friends' Pages, and view all Pages on the site.

Facebook Pages and the natural distribution through News Feed are free to Page Admins. Page Admins will have an opportunity to incrementally increase distribution as well with paid advertising. Paid promotion are the Facebook Ads created specifically to promote traffic to your Facebook Page. To learn more about Facebook Ads start creating your ads to promote your Page, please go here.

The ability to become a fan of another Page allows Page administrators to clearly affiliate with other brands, businesses, and public figures. By becoming a fan of another Page, your Page will publically support that Page.

The "Favorite Pages" section will display all the Pages that Page administrators publically support. Only Page administrators will be able to add other Pages to their "Favorite Pages" section. All users can see the "Favorites Page" sections.

The "Find Us on Facebook" badge provides your business a way to promote your Page off of our website, and help direct your customers to your presence on Facebook. This Badge can be applied in-store or on location, on the web, and in print collateral. You can learn how to create a badge for your Page from the "Promotion Guidelines" link, in the "Promote your page" section when you are editing your Page, or by clicking here.

Page Admins are welcome to build merchandising, ticketing, and downloading applications, or to use those provided by 3rd party developers. On the canvas pages of these applications, they may choose to run paid 3rd party advertising pursuant to the Platform Terms of Service. The off-network website of any artist, business, or brand may be linked prominently on any Page, so traffic can be directed to an external monetizing site.

The Pages with the freshest, most engaging content stand to gain the most from this new product—since each track played, video viewed, review written and event attended can generate News Feed stories that propagate through the social graph. Facebook will accelerate the rate at which unknown entities become popular, and it will also fortify the position of those who are already recognized highly among users. Whether large or small, all artists, businesses, and brands have the potential for exponential distribution through the graph if they can engage users.

Organic promotion refers to the News Feed stories automatically generated from the actions taken by users on your Facebook Page. You can increase the distribution of these stories to your fans' network of friends with Social Ads.

Paid promotion are the Social Ads created specifically to promote traffic to your Facebook Page.

Powerful reporting and insight tools are provided free to Page Admins. On a cumulative and week-over-week basis, these granular reports will measure reach (e.g., impressions, clicks), viral impact (e.g., fan adds), responder insights (e.g., gender and age), and engagement (e.g., video plays and wall posts) of visitors to the Page. One advantage of using the applications designed by Facebook is the ability to receive these free, regular, detailed updates on the growth of the page.

Facebook Insights measures user exposure, actions, and behavior relating to your Social Ads and Facebook Page. By understanding activity and performance, fans and ad respondents, and trends and comparisons, you are better equipped to improve your business on Facebook and elsewhere. Insights is a free service for all Facebook Pages and Social Ads.

Only Page admins can view this information, and it is displayed in the left column of the Page. To view comprehensive Insights, click "See All" in the left column.

Daily data is updated 12 hours after the full day. However, we reserve the right to change the update frequency at our discretion.

Page admins now have the ability to see information about their fan base and the fans who interact with their content. For privacy reasons, Facebook will not provide demographic data (such as age and gender) or geographic data (such as country, city, and spoken language) unless there is a significant number of fans in each statistical category. To increase your number of fans and active fans, you may want to write on your Page's Wall, post photos or videos to your Page, or create other content that your fans will find engaging.

An interaction occurs when a fan writes on your Wall, comments on your posts, or likes your content. The total of these actions aggregated over seven days is displayed in this section.

When you create compelling content, your fans may choose to interact with the material by commenting, liking, or writing on your Wall. These fans help to spread your content virally throughout Facebook, as their engagement leads to organic stories being published in their friends' News Feed.

To increase the number of Interactions and improve your Post Quality you may consider:

• Making sure that your posts, whether they are Status Updates, photos, links, or videos, are relevant to your fans. Posting engaging content is the best way to get people to interact with your Page.



• Posting frequently, but not posting an overwhelming amount of content that users may find spammy or burdensome to consume.



• Increasing your total fan base to generate more interactions.

The fan dashboard graph shows trends in fan acquisition and News Feed content distribution:

• Total Fans / Unsubscribers: Total number of fans over time, overlaid with the total number of fans who have chosen to hide your posts in their News Feed (unsubscribe).



• New / Removed Fans: The number of people who have become a fan of your Page or stopped being a fan of your Page.



• Unsubscribes / Re-subscribes: Number of people who have chosen to hide your posts (unsubscribes) in their News Feed, compared to the number of people who have purposely undone that action (re-subscribes).

The Post Quality score measures how engaging your Posts have been to Facebook users over a rolling seven-day window.

Post Quality is an important indicator for how fans gauge your posts. This score is calculated with an algorithm that takes into account your number of posts, total fan interactions received, number of fans, as well as other factors. Post Quality scores can potentially be improved by:

• Making sure that your posts, whether they are Wall posts, photos, or videos, are relevant to your fans. Disseminating interesting and meaningful content is the best way to get people to interact with your Page.



• Not posting an overwhelming amount of low quality content. It is better to provide interesting posts, less frequently than it is to rapidly publish less engaging material.



• Increasing your total fan base to garner more total interactions (create an ad link).

Page admins who post engaging, high quality content will have interactive fan bases capable of virally spreading content through the social graph. The Fan Interaction Graph shows how fans are engaging with your posts and consuming your material.

• Interactions: Total number of comments, Wall posts, and likes.



• Interactions Per Post: Average number of comments, Wall posts, and likes generated by each piece of content you post.



• Post Quality: Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users.



• Posts: Number of posts your Page has made either on the Wall or in video.



• Page Views: Number of times your Page has been viewed by Facebook users.



• Stream CTR / ETR: This graph is a measure of the Click Through Rate and Engagement Rate for your content appearing in the Facebook News Feed. If a user clicks on one of your posts, that will be counted as Stream CTR. If a user likes or comments on one of your posts, that will be counted in the Stream ETR. Please note that Stream data is based on a sample and therefore is an estimate of your Stream CTR and ETR. (Coming soon)



• Media Consumption: This graph tracks how many photo views, audio plays, and video plays your content have received.



• Discussion Posts: Total number of discussion posts written by fans.



• Reviews: Number of times your Page has been rated in the Reviews application.

Currently, you can only export data from the older version of Page Insights. In order to access this material, click the "Switch to the Old Insights" link near at the top of the page and you will see an "Export Data" link.