Policy Questions

For a complete list of official Pages policies, please read the Pages Terms. The information below addresses common questions about those policies.

Page Names

Only authorized representatives can manage a Page for a brand, place, organization or public figure. Page names must accurately reflect Page content.

Page names can't include:

  • Abusive terms: Page names may not contain terms or phrases that may be abusive.
  • Improper capitalization: Page names must use proper, grammatically correct capitalization.
  • Symbols: Page names may not include symbols, such as ! or ® or TM. They must include logical, correct punctuation. Repeated and unnecessary punctuation is not permitted.
  • Lengthy descriptions: Page names may not be excessively long and may not include taglines or superfluous descriptions. This information can be added to the About section of your Page.
  • Variations of "Facebook": Page names may not contain any variation of the word "Facebook." See the Brand Permissions Center for more information.
  • Generic location names: Pages with generic location names are not allowed to have managers. We require Pages to be managed by official representatives of the topic they're about, and no one person can singly represent a geographic location.
  • Misleading words: If your Page isn't the official Page of a brand, place, organization or public figure, your Page name can't mislead others into thinking it's an official Page or that it's managed by an authorized representative.

Other things to keep in mind:

  • Qualifiers: You may use qualifiers in your Page name, but you may not have more than 2 words inside of parentheses. You can't use qualifiers to indicate location or use the word "official" in your Page's name, even if you're an official representative.
  • Dates: You shouldn’t include a specific date or year for Pages that represent reoccurring events, since you won’t be able to update the date (ex: Facebook Conference 2013).
  • Generic words: Your Page name shouldn't consist solely of generic words (ex: “pizza”). We require Pages to be managed by official representatives of the topic they're about, and no one person can singly represent a generic object.
  • Legal rights: Page names may not violate someone's rights.

We suggest adding information such as your Page's address and tagline to the About section of your Page.

Make sure your Page name meets these guidelines and create your Page.

Last edited about 2 months ago
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If less than 200 people like your Page, and you're an admin or editor, you can change the name of your Page:

  1. Click Settings at the top of your Page
  2. Click Page Info in the left column
  3. Click Name and enter a new name
  4. Click Save Changes

If 200 or more people like your Page, and you're an admin, you may be able to submit a request to change your Page's name:

  1. Click Settings at the top of your Page
  2. Click Page Info in the left column
  3. Click Name and click Request Change
  4. Fill out the form and click Send

If 200 or more people like your Page, you can only change your Page's name once. If your request is approved, you won't be able to change your Page's name again. If you don't see the option to submit a request, it might mean:

  • You're not an admin
  • Another admin on your Page submitted a request in the past
  • This option isn't currently available in your location

Keep in mind that changing your Page's name will not affect its username. Learn more about the guidelines for Page names.

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No. Pages with generic location names like "New York," "Ontario" and "Switzerland" are not allowed to have managers.

However, you can manage a Page for an organization that represents a geographic location. For example, "New York City – Mayor's Office," "Lok Sabha – Parliament of India" and "Queen Elizabeth II of Great Britain" are acceptable Page names. You may also use a Page name that's different from the name of the organization as long as the name accurately reflects what the Page is about (ex: "Tourism Ireland" can have a Page named "Discover Ireland").

Last edited about a month ago
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Cover Photos

For your Page's cover photo, use a unique image that represents your Page. This might be a photo of a popular menu item, album artwork or a picture of people using your product. Be creative and experiment with images to see what your audience responds to best.

All cover photos are public, which means anyone visiting your Page will be able to see it. Cover photos must follow the Pages Terms and can't be deceptive, misleading or infringe on anyone else's copyright.

Learn about the dimensions for your Page's cover photo.

Last edited about a month ago
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Usernames and Page Addresses

If you're an admin of a Page, you can set a username for it. After you set your username, you can only change it once. To set a username for your Page:

  1. Go to facebook.com/username
  2. Select your Page from the dropdown menu
  3. Enter your desired username and click Check Availability
  4. If the username you want is available, click Confirm

If the username you want is already taken or not approved, you'll need to pick a different one. Make sure the username you're trying to claim follows the guidelines for custom usernames.

Keep in mind that your Page's username may be removed due to inactivity.

Last edited about 3 months ago
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Here are a few things to keep in mind when you create a custom username:

  • You can't claim a username someone else is already using.
  • Choose a username you'll be happy with for the long term. Usernames are not transferable, and you can only change your username once.
  • Usernames can only contain alphanumeric characters (A-Z, 0-9) or a period (".").
  • Periods (".") and capitalization don't count as a part of a username. For example, johnsmith55, John.Smith55 and john.smith.55 are all considered the same username.
  • Usernames must be at least 5 characters long and can't contain generic terms.
  • You must be an admin to choose a username for a Page.
  • Your username must adhere to the Facebook Statement of Rights and Responsibilities.
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You can only change your Page's username once. If the username you want is available and you haven't changed your Page's username already, you may be able to change it.

To change your Page's username:

  1. Go to facebook.com/username
  2. Below Create your Facebook web address, select your Page from the dropdown menu
  3. Enter a username and click Check Availability
  4. If the username is available, click Confirm to save it

If you've already changed the username for your Page, you won't be able to change it again. Keep in mind that you must be an admin of the Page to change the username.

Related topics:

Last edited about a week ago
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No. Each person has one account and login information. Each account can have a personal profile and manage multiple Pages. Your profile can have only one username. Similarly, each Page you manage is allowed one distinct username.

Your username should be straightforward and easy to remember, since it will be the extension for your Page or profile's address. Choose a username you'll be happy with for the long term. Usernames are not transferable.

Learn more about the difference between Pages and profiles.

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You can only transfer your username once. To transfer your username from your profile to your Page:

  1. Click Settings at the top of your Page
  2. Click Page Info in the left column
  3. Click Facebook Web Address and click Change web address
  4. Enter the username assigned to your profile and click Check Availability
  5. Click Transfer Username

Once you've transferred your username to your Page, you won't be able to transfer it again. Keep in mind that you'll need to be an admin of the Page to transfer your username.

Note: At this time, you can't transfer your Page's username to your profile.

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Usernames may be unavailable for many reasons, even if it seems like they aren't being used. For example, a username could be taken by a Page that isn't published yet. Also, we prevent certain words from being included in usernames. Make sure the username you're trying to claim follows our guidelines for custom usernames. If the username you want is already taken or not approved, you'll need to pick a different one.

Keep in mind that usernames may become available on a first-come, first-served basis. To see if a username has become available, go to facebook.com/username.

Note: You must be an admin to set a username for your Page.

Last edited about 3 months ago
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Claiming and Merging Pages

A Page may exist for your business even if you or someone else from your business didn't create it. This can happen for a variety of reasons. For example, when someone checks into a place that doesn't already have a Page, a Page is created to represent the location.

If no one is managing the Page, you can request to claim it. From the Page you want to claim:

  1. Click and select Is this your business?
  2. Click to check the box next to I am an official representative of [Page Name] and click Continue.
  3. Enter information about your relationship with the business and click Continue.
  4. Verify your connection to the business by Email or Documentation:
    • Email: Choose this option if you have an email address associated with your Facebook account that's officially issued to you by your business. Email addresses from generic providers like Yahoo! or Gmail will not be accepted. The email address should correspond to your business's name (ex: jane.doe@acmeproducts.com).
    • Documentation: Choose this option to upload a scanned copy or photo of an official document that shows your business's name and address (ex: phone bill, business license, business tax file or articles of incorporation).
  5. Click Submit.

Please allow up to one week for your request to be reviewed. If your request is accepted, you'll become an admin of the Page and may be able to merge it with any duplicate Pages that you have. The Pages must represent the same thing and have similar names to be eligible for merging. If the Pages have physical locations, make sure the addresses are the same.

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If you're an admin of both Pages, you may be able to merge them. This option is only available for Pages that represent the same thing and have similar names.

To merge your Pages:

  1. Click Settings at the top of the Page you want to keep
  2. Click Merge Pages and click Merge duplicate Pages
  3. Click to check the box next to the Page you want to merge
  4. Click Merge Pages

The people who like your Pages and any reviews, ratings and check-ins will be combined, but all other content such as posts, photos and the username will be permanently deleted from the Page you merge. Content on the Page you want to keep will remain unchanged, except for the addition of people who like your Page, reviews, ratings and check-ins that were merged from the other Page. The Page you don't want to keep will be removed from Facebook, and you won't be able to unmerge it.

Note: If you don't see the option to merge your Pages, it means that your Pages can't be merged at this time.

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Promotions

If your Page or other content on Facebook promotes the private sale of firearms, alcohol, tobacco, prescription drugs or adult products, please make sure you're following the law and targeting an audience that's legally permitted to buy the product.

Laws on regulated goods may differ greatly by country and state. For example, in the U.S., the private sale of firearms is generally restricted to sales between residents of the same state, and certain categories of people are prohibited from purchasing firearms (learn more from The Bureau of Alcohol, Tobacco, Firearms and Explosives). For that reason, we require you to remind your audience about their legal responsibilities in the About section of your Page by adding: "[Gun/alcohol/tobacco/adult product] sales are regulated in most places and may be prohibited. Follow all applicable laws. Learn more: fburl.com/16417234." If your Page promotes the sale of guns, you must also include: "Background checks may be required."

To update the About section of your Page:

  1. Click Settings at the top of your Page
  2. Click Page Info in the left column
  3. Click Short Description
  4. Fill in your Page's description
  5. Click Save Changes

In the U.S., some states require a background check for the private sale of a firearm. Even if you do not live in such a state, a background check for safety purposes may be performed before completing the private sale of a firearm. It's your responsibility to ensure that you're following all laws and regulations that apply to you. We recommend using a pinned post to educate your audience about background checks. This helps ensure that your post stays at the top of your Page.

Pages that promote the sale of firearms and other regulated goods and adult services must be restricted to adults only. To restrict your Page to adults only:

  1. Click Settings at the top of your Page
  2. Click Age Restrictions
  3. Select People 18 and over
  4. Click Save Changes

Additionally, you can limit your audience geographically. To restrict your Page to certain countries:

  1. Click Settings at the top of your Page
  2. Click Country Restrictions
  3. Type in the name of a country and select it from the dropdown menu
  4. Click to choose Only show this Page to viewers in these countries or Hide this Page from viewers in these countries
  5. Click Save Changes
Last edited about 2 months ago
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You can run a promotion (ex: sweepstakes, contest) directly on your Page or through an app on Facebook. Your promotion must follow the promotion guidelines.

To collect entries, you can ask people to:

  • Like or comment on a post on your Page (ex: "Like this post to enter")
  • Post on your Page
  • Send your Page a message

Personal profiles can't be used to collect entries. For example, asking people to share a post on their profiles to enter your promotion isn't permitted (ex: "Share on your profile to enter" or "Share on your friend's profile to get additional entries").

If you think your promotion was removed by mistake, let us know.

Last edited about a week ago
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