Offers

About Offers

Certain businesses, brands and organizations can share discounts with their customers by posting an offer on their Facebook Page. When someone claims an offer, they'll receive an email that they can show at the Page's physical location to get the discount.

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Last edited about 5 months ago
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If at least 50 people have liked your Page, you can create an offer. To create an offer from your Page:

  1. From the sharing tool on your Page's Timeline, click Offer, Event + and click Offer.
  2. Fill out details about your offer:
    • Headline: Enter a headline for your offer (ex: Buy one pair of socks, get another pair free).
    • Image: Upload or select an image for your offer.
    • Expiration Date: Choose an expiration date by clicking today's date and then clicking a future date.
    • Choose Audience: Below Location, enter cities to target. You can also click See More Audience Options to target your offer by gender and age.
    • Choose Budget: Choose the amount you want to spend to promote your offer. You can click an amount listed or click Other to enter a custom budget.
    • Estimated Reach: This number changes automatically when you adjust your audience or your budget.
  3. Click More Options to add a start date, online redemption link or terms and conditions.
  4. Preview your offer in the top left and make any changes, then click Post Offer.

Note: Offers must follow the Pages Terms.

Learn how to create an offer from the ads create tool.

Last edited about a month ago
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If at least 50 people have liked your Page, you can create an offer from the ads create tool without a budget and promote it later. To create an offer:

  1. Go to the ads create tool.
  2. Click See More and click Offer Claims.
  3. Select your Page from the dropdown menu.
  4. Clickto create a new offer.
  5. Enter a headline (ex: Buy one pair of socks, get another pair free), click the image to upload a new one and click Next.
  6. Choose an expiration date for your offer. You can also add optional terms and conditions and advanced options, like a redemption link, redemption code, claims limit and reminder time.
  7. Click Next to review what your offer will look like. We’ll also send you an email with a preview of what the offer email will look like when people claim it. Click Back to make any changes.
  8. When you're happy with the preview, you can add targeting and click Post Offer.

After you've created your offer, you can promote it by creating an ad. From the ads create tool, click Offer Claims and select your Page. Select your offer from the dropdown menu and follow the steps to create an ad.

Note: Offers must follow the Pages Terms.

Learn how to create an offer from your Page.

If you're having trouble creating an offer, let us know.

Last edited about 5 months ago
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You can create an offer from the ads create tool for free. If you want to promote your offer, the amount you pay is based on how many people you want to reach. You can promote your offer in the ads create tool or in Power Editor.

When you create an offer from your Page, you choose the amount you want to pay while creating your offer. Depending on the size of your target audience, you'll see budget options based on the estimated number of people that your offer will reach. For more budget options, increase your audience. You can also choose a custom budget.

Learn more about your offer's estimated reach.
Last edited about 4 months ago
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When you create an offer from the ads create tool, you can add a scannable barcode that will appear in the email people get when they claim your offer.

Keep in mind that the code will be the same for every person who claims your offer and is not intended to be a way to prevent people from redeeming your offer more than once.

To add a barcode:

  1. Start creating your offer
  2. In Redemption details, click Advanced options
  3. Click the dropdown menu next to Redemption code
  4. Select a type of barcode from the dropdown menu and enter a valid barcode

We'll send you a preview email so you can see what your offer looks like in your inbox. Test scanning the barcode to make sure it's working properly with your point of sale software.

Last edited about 5 months ago
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Your offer's estimated reach is the approximate number of people who will see it in News Feed. When you create an offer from your Page, you'll see the estimated reach automatically update when you adjust your target audience or change your budget.

Last edited about 5 months ago
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When someone claims your offer, they’ll receive an email with details about how to redeem it at your business. The email also includes your offer's terms and conditions and the expiration date.

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You can create offers for alcohol and pharmaceutical-related promotions subject to local laws in your area. You’re responsible for adding appropriate disclaimers in your offer’s terms and conditions, and you can't target ads for your offer to people who aren’t allowed to see them in your area. All offers must comply with the Pages Terms.
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To create an offer, you must be a manager or content creator of that Page. Also, you can only create an offer if at least 50 people have liked your Page.

Keep in mind that offers may be limited on some Pages. If you can't create an offer, you may be able to submit an appeal.

Last edited about a month ago
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To stop running an offer:
  1. Hover over the offer on your Page's Timeline and click
  2. Select Stop Offer from the dropdown menu
  3. Click Stop Offer to confirm

People will still be able to see your stopped offer when they visit your Page, but they won't be able to claim it. To hide the offer from your Page's Timeline:

  1. Hover over the offer on your Page's Timeline and click
  2. Select Hide from Page from the dropdown menu

Stopping an offer cannot be undone. The people who claimed your offer before you stopped it may still come to your business to redeem it, and you should still grant the discount. Keep in mind that you can can only delete an offer if no one claimed it.

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Designing a Successful Facebook Offer

To help ensure your offer is claimed and shared, carefully consider its value, headline and the image you use. If people don’t understand your offer or think it looks like spam, they might hide it from News Feed, mark it as spam or unlike your Page.

Every business is different, and you should experiment with offers to find what your customers respond to best. Offers following these best practices have a better chance of being successful:
  • Make discounts substantial. Discounts should be at least 20% off regular prices. Offering things for free typically performs better than discounts even if the percentage off is the same implied value as the free item. For example, "Buy one pair of socks, get another pair free."
  • Keep it simple. Describe your terms and conditions as simply as possible, and don't make customers perform unusual activities.
  • Use a clear and engaging image. Photos of people using your product typically perform better than photos of your product by itself, and both of these generally perform better than your business's logo. Your Page's profile picture will also show next to your offer in most places, so don't use the same photo for both. Make sure your photo looks good when viewed at the offer image size.
  • Keep language natural and direct. Your headline should lead with the value of the offer instead of marketing slogans. Avoid using unconventional capitalization or punctuation.
  • Set a reasonable expiration date. Give people at least a few days to see and claim an offer. Take advantage of word-of-mouth marketing by allowing time for your offer to be shared between friends.
  • Promote your offer. Add a budget or create an ad for your offer and pin your offer to the top of your Page so people will notice it. We recommend re-sharing an existing offer instead of creating the same offer twice so it's easier to track how many people are claiming it.
  • Train your staff. Make sure your employees know the terms of your offer and how people can redeem it. Some people will print out the offer while others might show the offer on their phones or tablets.
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Last edited about 6 months ago
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No. There's no minimum discount or value required.

Offers with discounts of at least 20% off will generally reach more people. Offering something for free typically performs better than discounts. Learn more about creating a successful offer.

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Last edited about 4 months ago
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Typically, photos of people and your product will perform better than the logo for your business. Learn more about designing your offer.

Last edited about 6 months ago
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People can click Get Offer to have the offer sent to their email address. They'll then need to bring the offer email to your business's location to redeem it.

Be sure to brief your staff on the details of your offer and any point-of-sale processes your business needs to honor and track redemptions.

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Last edited about 4 months ago
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To see offer claims, go to the offer on your Page's Timeline or in the Posts section of your Page Insights. The number of people who claimed your offer will be listed in the bottom of the offer.

To keep track of offer redemptions at your business, consider adding a barcode to track in your point-of-sale software, or train your employees to keep a tally of redemptions at the register.

Last edited about 4 months ago
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You can't edit an offer after you post it. Consider the headline, image and details of your offer carefully before posting it. Once someone claims your offer, they'll receive an email with instructions for redeeming your offer. Be prepared to honor offers you post.

You can also stop or hide your offer. People who claimed your offer before you stop it may still come to your business to redeem it, and you should still grant the discount.

Last edited about 5 months ago
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You can choose a specific audience for your offer in two ways:
  • Gate the offer so only certain people will be able to see it
  • Add News Feed targeting to optimize your offer's reach
To gate or target your offer, make sure your Page has post privacy gating turned on:
  1. From the top of your Page, click Edit Page
  2. Select Edit Settings
  3. Click Post Privacy Gating
  4. Check the box next to Allow me to control the privacy of new posts I make on my Page
  5. Click Save Changes

With post privacy gating turned on, begin creating your offer. To make sure only certain people will be able to see your offer, click the dropdown Public menu next to the Share button and select Location / Language. Type in the countries or languages of the people you want to see your offer. The offer will only show up in News Feed or on your Page for people in the countries you choose or for people who speak the languages you specify.

Add targeting to your offer so only the most relevant people will see them in News Feed. Unlike post privacy gating, adding News Feed targeting doesn't affect who can see the post on your Page. To choose a targeted audience, click the target icon when creating your offer. Learn more about Page post targeting.

Last edited about 3 weeks ago
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