Interacting with Ads

About Ads

We strive to show ads that are relevant and interesting to you and your friends.

Here are the facts about Facebook Ads:

  • Ads can appear in News Feed, on the right column, and on the Facebook log out Page.
  • Ad content is sometimes paired with news about social actions that your friends have taken, like liking a Page.
  • Your friends might see news about the social actions you have taken in Facebook Ads. This news will only be shown to your confirmed friends and will adhere to applicable privacy settings you've set for your account. If a photo is used, it's your profile photo and not a photo from your photo albums.
  • Facebook doesn't sell your info to advertisers.
  • Facebook actively enforces policies that help protect your experience with third-party apps and ad networks.
Last edited about 2 months ago
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Ads Feedback

If you don't want to see a specific ad, you can click the x on the top right corner of the ad and choose I don't want to see this.

You can't block Facebook ads entirely. Ads help keep Facebook free and we strive to show you only ads that are relevant and interesting to you.

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To report an ad you saw on the Facebook homepage or next to a Timeline, group, photo or other page within the site, fill out this form.

To report an ad you saw when you were using a Facebook application, fill out this form.

Include as much detail as possible to help us track down the ad. You should also verify that your feedback refers to ads served by Facebook because some info may have been generated by browser add-ons.

Last edited about 2 months ago
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If you see an objectionable ad and the web address in your browser window begins with http://apps.facebook.com/, this is most likely an advertisement running within an outside app and not through Facebook.

If you've confirmed that the ad is running within an outside app, you can report this to the developer by contacting the developer.

Facebook is committed to providing the best experience possible and we continue to investigate ads that violate our policies. If an objectionable advertisement is on Facebook, learn how to report it.

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Personal Information Security

We strive to create relevant and interesting advertisements for you and your friends.

Here are the facts about Facebook Ads:

  • Facebook Ads are sometimes paired with news about social actions (e.g., liking a Page) that your friends have taken.
  • You only appear in Facebook Ads to your confirmed friends. If a photo is used, it is your profile photo and not from your photo albums.
  • Facebook doesn't sell your information to advertisers.
  • Facebook enforces policies that help protect your experience with Apps by outside developers and ad networks.

Learn more about how Facebook decides which ads to show you.

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No, our ad targeting is done anonymously by our system, without sharing personally identifiable information with advertisers.

If an advertiser selects demographic targeting for their ads, our system automatically matches those ads to the appropriate audience. Advertisers only receive anonymous, aggregated reports to let them know that their ads were seen by the groups they targeted.

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Your profile picture or name may be paired with an ad to show your activity on Facebook (ex: if you follow the Starbucks Page). Keep in mind that your name and profile picture will only appear to the people who have permission to view your Page likes.

Learn more about ads and privacy as well as how advertising works on Facebook.

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With Facebook ads for Pages, events and apps, you may see stories about actions your friends have taken on Facebook attached to ads you see. For example, you might see a story about a friend who already likes a Page that you're seeing advertised. Similarly, your friends might see stories about you that relate to the ads they're seeing. Such stories will only be shown to friends, and will adhere to any privacy settings you've set for your account.

Last edited about 2 months ago
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Facebook doesn't give third-party apps, games or ad networks the right to use your name or picture in ads.

If you have concerns about the content or behavior of an app or game, you can report them.

Note: Your privacy settings for Facebook Ads don't control app behavior, but we'll take action on apps that violate our Statement of Rights and Responsibilities.

Last edited about 3 months ago
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When you click Like on an ad, you're making a connection with the business, brand or product in that ad. For example, if a brand's Facebook Page is being advertised in the ad and you like it, you're making a connection to that Page.

This like will be displayed on your profile, and your friends may see a story about it in News Feed. You might also start seeing updates from the Page you liked in your News Feed.

You can unlike most content immediately, manage your connections on your profile and restrict who you share your connections with in your privacy settings.

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To edit your ad privacy settings for Facebook Ads:

  1. Click at the top right of any Facebook page and choose Settings
  2. Click Ads in the left column
  3. Under the Ads & Friends section, select your preference from the dropdown menu and click Save Changes

Please note that your name will only be paired with a social ad when the ad is being shown to your friends.

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Facebook has partnered with measurement companies to develop a system for advertisers to improve their measurement of advertising campaigns' effectiveness at driving offline sales.

As trusted service providers, these companies have been contracted to produce aggregate and anonymous measurement reports to advertisers. No personally identifiable or individual data is shared with advertisers as part of the measurement process. Facebook has also designed the process to generate these reports with people's privacy in mind. For example, Facebook identifies groups of people that have been shown ads on Facebook and matches them in a hashed format with the data the measurement companies receive from their retail partners. The measurement partners then analyze their data to produce aggregate and anonymous advertising effectiveness reports for advertisers.

You can find out more and opt out of the partners' programs through the links below:

Remember that Facebook does not sell your personal information to advertisers. People who use Facebook have control over what information they share. For more information on how to control your Facebook privacy, please visit Facebook’s Privacy Guide.

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