Interacting with Ads

About Ads

We strive to show ads that are relevant and interesting to you and your friends.

Here are the facts about Facebook Ads:

  • Ads can appear in News Feed, on the right column, and on the Facebook log out Page.
  • Ad content is sometimes paired with news about social actions that your friends have taken, like liking a Page.
  • Your friends might see news about the social actions you have taken in Facebook Ads. This news will only be shown to your confirmed friends and will adhere to applicable privacy settings you've set for your account. If a photo is used, it's your profile photo and not a photo from your photo albums.
  • Facebook doesn't sell your info to advertisers.
  • Facebook actively enforces policies that help protect your experience with third-party apps and ad networks.
Last edited about 7 months ago
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If you would like to see some of the ads that have been shown to you recently while browsing Facebook, you can visit your Ad Board. We aren't able to retrieve any older Facebook ads or ads you may have seen on apps.

Last edited about 9 months ago
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Ads Feedback

If you don't want to see a specific ad, you can click the x on the top right corner of the ad and choose hide. This will ensure that you no longer see this ad.

You can't block Facebook ads entirely. Ads help keep Facebook free and we strive to only show ads that are relevant and interesting to you.

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Last edited about 5 months ago
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To report an ad you saw on the Facebook homepage or next to a Timeline, group, photo or other page within the site, fill out this form.

To report an ad you saw when you were using a Facebook application, fill out this form.

Include as much detail as possible to help us track down the ad. You should also verify that your feedback refers to ads served by Facebook because some info may have been generated by browser add-ons.

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Last edited about 4 months ago
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We want to show you ads that will be interesting and relevant to you. Here is some of the info that might be used to do this:

  • Information you've added about yourself, like your current city, sex, age, relationship status, jobs or schools
  • Interests you've listed in your Timeline and the Pages and groups you're connected to
  • Actions you take on Facebook, like the Pages or Groups you visit or the apps you use
  • Keywords from your posts and status updates (Note: This is done using an automated system. No one at Facebook reads your posts)

None of your information is shared with advertisers. All ad targeting is performed by an automated system. Advertisers are also not able to see any information about the people who view or click on their ads.

Note: Including more content on your Timeline that relates to your interests may improve the relevance or focus of the Facebook Ads you're seeing. If you ever see an ad that isn't relevant to you, simply hover over the ad and click the x in the top-right corner.

You can see how our ad-targeting works yourself by creating an ad.

Last edited about 4 months ago
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If you see an objectionable ad and the web address in your browser window begins with http://apps.facebook.com/, this is most likely an advertisement running within an outside app and not through Facebook.

If you've confirmed that the advertisement is running within an outside app, you can report this to the developer by going to the app's Page clicking Contact Developer in the gear menu. You can also click Report/Contact this App in the lower right corner of any page within the app on Facebook. You will then see an option to contact the developer directly.

Facebook is committed to providing the best experience possible and we continue to investigate ads that violate our policies. If an objectionable advertisement is on Facebook, learn how to report it.

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Last edited about 2 months ago
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Personal Information Security

We strive to create relevant and interesting advertisements for you and your friends.

Here are the facts about Facebook Ads:

  • Facebook Ads are sometimes paired with news about social actions (e.g., liking a Page) that your friends have taken.
  • You only appear in Facebook Ads to your confirmed friends. If a photo is used, it is your profile photo and not from your photo albums.
  • Facebook doesn't sell your information to advertisers.
  • Facebook enforces policies that help protect your experience with Apps by outside developers and ad networks.
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Last edited about 5 months ago
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No, our ad targeting is done anonymously by our system, without sharing personally identifiable information with advertisers.

If an advertiser selects demographic targeting for their ads, the system automatically matches those ads to the appropriate audience. Advertisers only receive anonymous, aggregated reports to let them know that their ads were seen by the groups they targeted.

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Last edited about 9 months ago
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Posts or activity that include your profile photo or name – like a story about you liking Starbucks – may be paired with an ad. Your name and photo will only appear to people you shared the original story with.

Learn more about ads and privacy as well as how advertising works on Facebook.

Last edited about 2 weeks ago
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With Facebook ads for Pages, events and apps, you may see stories about actions your friends have taken on Facebook attached to ads you see. For example, you might see a story about a friend who already likes a Page that you're seeing advertised. Similarly, your friends might see stories about you that relate to the ads they're seeing. Such stories will only be shown to friends, and will adhere to any privacy settings you've set for your account.

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Last edited about 4 months ago
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Facebook does not give third party applications or ad networks the right to use your name or picture in ads.

You can report concerns you have about the content or behavior of any platform application directly to the developer of that app by going to the application's About page and clicking Report App at the bottom of the page, or by clicking Report at the bottom of any canvas page within the App.

Note: Your privacy settings for Facebook Ads do not control app behavior, but we will take action on apps that violate our Terms of Use or Statement of Rights and Responsibilities.

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Last edited about 4 months ago
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When you click Like on an ad, you're making a connection with the business, brand or product in that ad. For example, if a brand's Facebook Page is being advertised in the ad and you like it, you're making a connection to that Page.

This like will be displayed on your Timeline, and your friends may see a story about it in News Feed. You might also start seeing updates from the Page you liked in your News Feed.

You can unlike most content immediately, manage your connections on your Timeline and restrict who you share your connections with in your privacy settings.

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Last edited about 4 months ago
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To edit your ad privacy settings for Facebook Ads:

  1. Click at the top right of any Facebook page and choose Settings
  2. Click Ads in the left column
  3. Under the Ads & Friends section, select your preference from the dropdown menu and click Save Changes

Please note that your name will only be paired with a social ad when the ad is being shown to your friends.

Last edited about 2 weeks ago
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Facebook has partnered with measurement companies to develop a system for advertisers to improve their measurement of advertising campaigns' effectiveness at driving offline sales.

As trusted service providers, these companies have been contracted to produce aggregate and anonymous measurement reports to advertisers. No personally identifiable or individual data is shared with advertisers as part of the measurement process. Facebook has also designed the process to generate these reports with people's privacy in mind. For example, Facebook identifies groups of people that have been shown ads on Facebook and matches them in a hashed format with the data the measurement companies receive from their retail partners. The measurement partners then analyze their data to produce aggregate and anonymous advertising effectiveness reports for advertisers.

You can find out more and opt out of the partners' programs through the links below:

Remember that Facebook does not sell your personal information to advertisers. People who use Facebook have control over what information they share. For more information on how to control your Facebook privacy, please visit Facebook’s Privacy Guide.

Last edited about 2 months ago
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