News Feed is a feature that tells Facebook users about their friends’ recent activity on the site. The News Feed is the first thing users see on their home page when they log in to their accounts.

News Feed drives the viral spread of information on Facebook through networks of friends. It can cause a snowball effect – as something becomes more popular, more people hear about their friends doing it through News Feed, and then do it themselves. This, in turn, causes even more people to hear about it through News Feed, and so on. This can result in literally hundreds of thousands of people hearing about something in just a matter of days.

Harnessing the power of News Feed is crucial to accruing a high number of supporters and spreading your message to the most people on Facebook.

Personal accounts are optimized for individuals, not artists, businesses, or brands. Facebook Pages allow artists, businesses, and brands to showcase their work and interact with fans. These pages come pre-installed with custom functionality designed for each category. For example, a band Page has a music player, video player, discography, reviews, tour dates, a discussion board that the artists can take advantage of. Third party developers will also build an array of applications that they will compete for Page Admins to add to their Pages. Facebook Pages are also not subject to a fan limit and can automatically accept fan requests.

Facebook Pages enable artists, businesses and brands to communicate through the viral distribution mechanism that leverages Facebook users’ authentic social connections and rich communication channels, including News Feed, Mini-Feed, and Inbox. Because Facebook’s user profiles are authentic and their connections with other users are real, the social influence of these stories is tremendously powerful.

Users want to know what their friends are listening to and try out their recommendations. Whether it’s playing a track, watching a video, writing on the wall, writing a review, or attending an event, a follower's interaction with a Page can generate News Feed stories to his friends. Since users can immediately click through to that Page and interact with it, engaging Pages will benefit from a virtuous cycle of user attention. Additionally, Pages will be publicly viewable, so Facebook users searching for a particular artist or company on the World Wide Web will find a presence for that group in an environment they know and trust.

Pages will be publicly viewable, so people searching for a particular artist or company on the World Wide Web will find the Page’s Facebook presence and be able to view that Page’s photo and basic information. In order to view a Page in its entirety, Like a Page, and engage with a Page, the individual must join Facebook.

Pages will receive News Feed distribution for various actions taken on the Page. Users will see these stories and can click through to the Page and can then Like the Page. Alternatively, if a user sees a Page he likes on a friend’s profile, he can visit the Page by clicking on the Page’s profile photo. He can also search for the Page by name, either within Facebook or from a global search portal. On the Page, he can click on the "Like" button in the upper right hand corner.

To remove a Page from your "Favorite Pages" section, you will first need to view the Page you’d like to remove from this section. Then, click on the "Remove from my Page’s Favorites" link found at the bottom of the Page.

If you are an admin of a Page, you can add a Page to your "Favorite Pages" section. To add a Page to your "Favorite Pages" section go to the desired page and select "Add to My Page’s Favorites" directly underneath the profile picture. That Page will then appear in your "Favorite Pages" section. Please note that the ""Add to My Page’s Favorites " link will only be visible if you are an admin of a Page.

Every Page will appear in search results on Facebook. Users will also display any Page that they Like in the "Likes and Interests" section of their profile. Additionally, all Pages can be found in the Page Directory. You can browse to easily see your Pages, your friends' Pages, and view all Pages on the site.

This is probably due to the News Feed settings of the people who connect with your Page. Please refer them to the directions listed here on how to change their News Feed settings.

Facebook Pages and the natural distribution through News Feed are free to Page Admins. Page Admins will have an opportunity to incrementally increase distribution as well with paid advertising. Paid promotion are the Facebook Ads created specifically to promote traffic to your Facebook Page. To learn more about Facebook Ads start creating your ads to promote your Page, please go here.

The ability to add another Page as a favorite allows Page administrators to clearly affiliate with other brands, businesses, and public figures. By Liking another Page, your Page will publicly support that Page.

The "Favorite Pages" section will display all the Pages that Page administrators publicly support. Only Page administrators will be able to add other Pages to their "Favorite Pages" section. All users can see the "Favorites Page" sections.

The "Favorite Pages" section will display all the Pages that Page administrators publicly support. Only Page administrators will be able to add other Pages to their "Favorite Pages" section. All users can see the "Favorites Page" sections.

The "Find Us on Facebook" badge provides your business a way to promote your Page off of our website, and help direct your customers to your presence on Facebook. This Badge can be applied in-store or on location, on the web, and in print collateral. You can learn how to create a badge for your Page from the "Promotion Guidelines" link, in the "Promote your page" section when you are editing your Page, or by clicking here.

Page Admins are welcome to build merchandising, ticketing, and downloading applications, or to use those provided by 3rd party developers. On the canvas pages of these applications, they may choose to run paid 3rd party advertising pursuant to the Platform Terms of Service. The off-network website of any artist, business, or brand may be linked prominently on any Page, so traffic can be directed to an external monetizing site.

The Pages with the freshest, most engaging content stand to gain the most from this new product—since each track played, video viewed, review written and event attended can generate News Feed stories that propagate through the social graph. Facebook will accelerate the rate at which unknown entities become popular, and it will also fortify the position of those who are already recognized highly among users. Whether large or small, all artists, businesses, and brands have the potential for exponential distribution through the graph if they can engage users.

Organic promotion refers to the News Feed stories automatically generated from the actions taken by users on your Facebook Page. You can increase the distribution of these stories to your followers' network of friends with Social Ads.

Paid promotion are the Social Ads created specifically to promote traffic to your Facebook Page.

Powerful reporting and insight tools are provided free to Page Admins. On a cumulative and week-over-week basis, these granular reports will measure reach (e.g., impressions, clicks), viral impact (e.g., follower adds), responder insights (e.g., gender and age), and engagement (e.g., video plays and wall posts) of visitors to the Page. One advantage of using the applications designed by Facebook is the ability to receive these free, regular, detailed updates on the growth of the page.