Yes, there are costs associated with Facebook Ads. You can estimate the cost as you create your ads. If you'd like to see what we recommend you bid for each click (CPC) or thousand impressions (CPM), just enter your targeting criteria and go through to the last step of ad creation (you won't have to enter any payment information until the next step, so you can do this without purchasing an ad). The "bid estimator" will show you the range of bids that are currently winning the auction among ads similar to yours.

When you run your ad you will only be charged for the number of clicks you receive (CPC) or the number of impressions of your ad that are displayed (CPM). The amount that you are charged will never exceed your daily budget. There are no additional fees for running Facebook Ads.

Pay for Clicks (also called cost per click or CPC) advertising allows you to specify a certain amount that you are willing to pay each time a user actually clicks on your ad. Pay for Views (also called cost per thousand impressions or CPM) advertising allows you to specify how much you are willing to pay for 1000 views (or impressions) of your ad.

As a CPC advertiser you are indicating that what is most important to you is having people click through to your website and controlling the actual cost to drive each individual person to your site. As a CPM advertiser you are indicating that it is more important to you that many people see your ad, not that they actually take action after seeing your ad. CPM advertising is usually more effective for advertisers who want to raise awareness of their brand or company, while CPC advertising is more effective for advertisers who are hoping for a certain response from users (like sales or registrations).

The current minimum CPC (cost per click) is $0.01. The current minimum CPM (cost per thousand impressions) is $0.02 USD for the Ad Space.

For any available ad inventory, Facebook selects the best ad to run based on the cost per click or impression and ad performance. All Facebook Ads compete with each other to show for each impression, regardless of how they are bid.

If you choose a CPC model, you will bid on how much you are willing to pay for each click on your ad. If you choose a CPM model, you will bid on how much you are willing to pay for every thousand impressions (views) of your ad. In both cases, Facebook will display your ad in the right-hand Ad Space. The amount you are charged will never exceed your daily budget.

There is no set cost for Facebook Ads, but you can estimate the cost as you create an ad. Just enter your targeting criteria and go through to Step 4 of ad creation (you won't have to enter any payment information until the next step, so you can do this without purchasing an ad). The "bid estimator" will show you the range of bids that are currently winning the auction among ads similar to yours. Based on this, you can determine how much you wish to spend per click or per thousand impressions. You can multiply that number by the number of clicks/thousand impressions you wish to receive each day to determine your approximate daily budget.

When you run your ad you will only be charged for the number of clicks you receive (CPC) or the number of impressions of your ad that are displayed (CPM). The amount that you are charged will never exceed your daily budget.

The budget that you set is your daily budget. It represents the maximum amount that you are willing to spend for each day you are advertising. Our system will automatically stop showing your ad once your budget has been met for the day, and you will never accrue charges in excess of your budget each day.

The minimum daily budget for CPC and CPM is $1.00 USD. In addition, your budget must be at least 2x the CPC or CPM you have specified. For example, if you specify a $10 CPC, then your daily budget must be at least $20.

The daily spend limit is the maximum amount that we will allow you to spend in one day. It will increase automatically as you successfully make payments at each previous limit. In some cases, we may be able to manually increase your daily spend limit. If you'd like to request a spend limit increase, please fill out this form.

This is separate from the budget that you control for your campaigns. We will never charge you more than the daily budget you've set. The daily budget that you are able to set for your campaigns cannot exceed the daily spend limit that is in place for your account.

For any given ad unit, we select the best ad to run based on the cost per click or cost per thousand impressions and ad performance. We have a process in place that will automatically calculate the minimum price that the advertiser could pay and still have the highest cost per click or CPM ad, and the advertiser will only be billed that price. This price may be below the advertiser’s maximum cost per click or CPM. Because we lower the cost per click or CPM on your behalf, we recommend that you enter your true maximum cost per click or CPM when creating an ad. This will increase the likelihood that you do not miss out on clicks or impressions that you otherwise could have received.

There is no set cost for Facebook Ads, but you can estimate the cost for your ads in the ad creation interface. If you'd like to see what we recommend you bid for each click (CPC) or thousand impressions (CPM), just enter your targeting criteria and go through to Step 4 of ad creation (you won't have to enter any payment information until the next step, so you can do this without purchasing an ad). The "bid estimator" will show you the range of bids that are currently winning the auction among ads similar to yours. Based on this, you can determine how much you wish to spend per click or per thousand impressions.

We do recommend that you enter your true maximum cost per click or CPM when creating an ad – this will increase the likelihood that you do not miss out on clicks or impressions that you otherwise could have received as the required bid range fluctuates. The cost per click or CPM associated with an ad, along with the ad quality, influences how often it is shown.

Your maximum cost per click or CPM must be less than your daily budget. Your daily budget must be at least 2x the CPC or CPM you have specified. The total billable value of clicks or impressions in a Facebook billable day will never exceed your daily budget.

You are not guaranteed to get any number of clicks or impressions. If you are not receiving as many clicks or impressions as you would like, we suggest increasing your maximum cost per click or maximum CPM, making your ad more relevant and specific, and/or relaxing your targeting constraints.

No, you will never be billed more than your maximum cost per click or the maximum CPM that you have specified.

It's only currently possible to set a daily budget for your ads, not a monthly or total budget. You can change your daily campaign budget, or pause or delete your ads from within your account at any time. We will never charge you more than your current daily campaign budget, and paused or deleted ads won't accrue any new charges.

If your question about Facebook Ads costs and budgeting wasn't answered by the FAQs above, you may want to check out other topics in the Facebook Ads Help Center that may answer your question. If you still aren't able to find the information you're looking for, you can fill out this form to contact the Facebook Ads Team.