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Questions and Answers from Facebook

Facebook Pages: How to manage a Facebook Page

Facebook Pages and the natural distribution through News Feed are free...
Facebook Pages and the natural distribution through News Feed are free to Page Admins. Page Admins will have an opportunity to incrementally increase distribution as well with paid advertising. Paid promotion are the Facebook Ads created specifically to promote traffic to your Facebook Page. To learn more about Facebook Ads start creating your ads to promote your Page, please go here.
The "Find Us on Facebook" badge provides your business a way to promot...
The "Find Us on Facebook" badge provides your business a way to promote your Page off of our website, and help direct your customers to your presence on Facebook. This Badge can be applied in-store or on location, on the web, and in print collateral. You can learn how to create a badge for your Page from the "Promotion Guidelines" link, in the "Promote your page" section when you are editing your Page, or by clicking here.

Platform and Developer Support: Policies and terms

Please check out our Statement of Rights and Responsibilities, particu...
Please check out our Statement of Rights and Responsibilities, particularly the Special Provisions Applicable to Developers/Operators of Applications and Websites and the Platform Guidelines.
The Promotion Guidelines document outlines all of the requirements and...
The Promotion Guidelines document outlines all of the requirements and resources you can use to promote your application or fan page externally. This includes a "Find us on Facebook" logo badge which you may use in the color given or in black and white.

If you want to add a link or button to your site to make it easier for your content to be shared on Facebook, please visit the Share Partners resource for icons, links, share buttons and troubleshooting.
Using a trademarked term in your application violates section I.13 of ...
Using a trademarked term in your application violates section I.13 of the Platform Guidelines. More details on trademarked terms and specific policies are outlined in I.13.

Facebook’s trademarks include but are not limited to FACEBOOK, FACEBOOK LOGO, F LOGO, FB, WALL, POKE and 32665, or any trademarks or terms confusingly similar to Facebook’s trademarks, in any way that may suggest that Facebook is affiliated with, endorses, or sponsors the developer or the developer’s application.

Facebook Pages: Promoting your Page and Page Insights

Organic promotion refers to the News Feed stories automatically genera...
Organic promotion refers to the News Feed stories automatically generated from the actions taken by users on your Facebook Page. You can increase the distribution of these stories to your fans' network of friends with Social Ads.
Paid promotion are the Social Ads created specifically to promote traf...
Paid promotion are the Social Ads created specifically to promote traffic to your Facebook Page.

Ads: Glossary of Ad Terms

Facebook's Advertising Guidelines provide information about what kinds...
Facebook's Advertising Guidelines provide information about what kinds of ad content and practices are allowed or disallowed on the site. We recommend that all advertisers review these guidelines before creating ads.

Warnings

Spamming is the abuse of electronic messaging systems to indiscriminat...
Spamming is the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages. While you may not have been purposely trying to commercially solicit other users, repeatedly sending the same message or making the same post is a violation of Facebook’s Terms of Use and is considered a very serious offense.

To protect our users from spam and other unsolicited commercial messages, Facebook has imposed stringent guidelines that flag when a user repeatedly sends or posts the same message, even if you were simply trying to organize a group or event.

Facebook has several recommended alternatives that can ensure these situations don’t arise again. If you were trying to organize an event and were sending out all of the information in messages, we suggest you create a Facebook Event by going to the Events page and then clicking "Create an Event." You can then fill in all the necessary information for the event and invite all your friends using the invite feature within the event. You can also utilize the "Message All" feature, which allows you to message all guests that have RSVP’d ‘yes’ to the event.

If you were trying to promote your group by posting a link to join it in a message, on a wall, or in a discussion board, this can be construed as spam. We suggest making your friends administrators of this group so that they can invite their friends using the Invite functionality built into the group. You can do this by clicking on "Edit Group Members" and then on "make admin" next to the users’ names. Each admin can invite his/her own friends to the group.
You can create a Facebook Page. Facebook Pages give brands and busines...
You can create a Facebook Page.

Facebook Pages give brands and businesses an opportunity to create a presence on Facebook. Brands and businesses can customize their Facebook Page to maximize user interaction and interest. A Facebook Page will allow brands and businesses to deepen connections with users and give the ability to maximize viral promotion through Social Ads. Click here to create a Page, or simply click on the "Create a page for your business" link at the bottom of any Page.

You can create Social Ads.

Social Ads leverage the power and viral nature of Facebook News Feed by serving relevant stories when users’ friends take actions with a Facebook Page or Application. In addition to providing a more relevant advertising experience for users, Social Ads help brands and businesses maximize reach to a greater percentage of the Facebook audience. To learn more about Social Ads and start creating your campaign, please click here.

You received this warning because you sent messages that other users r...
You received this warning because you sent messages that other users reported as spam. Facebook does not allow users to send messages promoting or advertising a product, service, or opportunity. In order to prevent this from happening in the future, please refrain from sending messages of this kind.
Facebook does not allow users to create or upload content that adverti...
Facebook does not allow users to create or upload content that advertises or promotes a product, service or opportunity. Please refrain from creating any such content in the future and remove all outstanding content to avoid receiving further warnings.

Usernames: Intellectual Property Rights Holders

Usernames were created to make it easier for Facebook users to identif...
Usernames were created to make it easier for Facebook users to identify their profile and share with others. Facebook encourages users to consider the following when creating a username:
  • Your username should be as close as possible to your true name (e.g. Jsmith or John.Smith). Names such as CoachJohn, BlondeJane, etc. don’t clearly identify you as well as your true name.
  • Usernames can only contain alphanumeric characters (A-Z, 0-9) or a period (".").
  • Choose a username you will be happy with for the long term. Usernames are not transferable.
  • Your username must adhere to Facebook’s Statement of Rights and Responsibilities.

Usernames: Facebook Pages

Usernames allow public entities to easily promote your presence on Fac...
Usernames allow public entities to easily promote your presence on Facebook with a short URL (http://www.facebook.com/companyname). This username can be used in your marketing communications, company website and business cards.
Usernames were created to make it easier for Facebook users to identif...
Usernames were created to make it easier for Facebook users to identify their profile and share with others. As a public figure, business or brand with a Page on Facebook, your username should be straightforward and easy to remember. Facebook encourages you to consider the following when creating a username for Pages:
  • Create a username that is as close as possible to your public figure or business name (e.g. AshtonKutcher, PizzaHut).
  • If you own the rights to a given name, make it your username so that others cannot obtain it.
  • Usernames can only contain alphanumeric characters (A-Z, 0-9) or a period (".").
  • Choose a username you will be happy with for the long term. Usernames are not transferable.
  • Your username must adhere to Facebook’s Statement of Rights and Responsibilities.

Ads: Improving Your Ads

For help writing your ads, try visiting our Suggested Best Practices a...
For help writing your ads, try visiting our Suggested Best Practices and our Advertising Guidelines. You may also want to review our Common Ad Mistakes for tips.

Please also visit the Success Stories and Best Practices section of our Ads Help Center for more tips.

Ads: Report an Ad

If you'd like to report an ad that you've seen on Facebook, please fil...
If you'd like to report an ad that you've seen on Facebook, please fill out this form. Please include as much detail as possible to help us track down the ad.

Please note that we aren't able to reply to any other inquiries made through that form. Additionally, we aren't able to respond directly to all reports, but know that a specialist will investigate your concerns and remove anything that violates our Advertising Guidelines or Terms of Use.
If you'd like to report a specific ad you've seen on Facebook, please ...
If you'd like to report a specific ad you've seen on Facebook, please fill out this form with as much detail as possible and one of our specialists will investigate your report right away.

If your question about Facebook Ads wasn't answered by the FAQs above, we encourage you to check out our Advertising Guidelines as well as other topics in the Facebook Ads Help Center that may answer your question. If you still aren't able to find the information you're looking for, you can fill out this form to contact the Facebook Ads Team.

Ads: Designing Your Ad

For help writing your ads, try visiting our Suggested Best Practices a...
For help writing your ads, try visiting our Suggested Best Practices and our Advertising Guidelines. You may also want to review our Common Ad Mistakes for tips.

Please also visit the Success Stories and Best Practices section of our Ads Help Center for more tips.

Ads: Advertising Policies

We recommend you review our Advertising Guidelines for information abo...
We recommend you review our Advertising Guidelines for information about specific categories of content that aren't permitted in Facebook Ads. We do reserve the right to choose what advertising we accept, and may prohibit additional content from being advertised on the site based on user feedback or other information.
If your ad has been rejected for text errors such as spelling, capital...
If your ad has been rejected for text errors such as spelling, capitalization or punctuation, we first encourage you to carefully read the disapproval email, as well as the disapproval explanations within your account. Your ads have been disapproved for specific reasons, so these explanations will include specific information about the problem(s) with your ads.

You can also find more details about these issues in Facebook's Advertising Guidelines. Be sure to review the disapproval details that were sent to your account email address, and are also visible in your Ads Manager alongside each disapproved ad.
If you choose to include an image with your ad, it must be relevant an...
If you choose to include an image with your ad, it must be relevant and appropriate to the ad. Images that are overly suggestive or graphic in any way may be rejected even if they are relevant to the ad. Images that may be insulting or demeaning to users in any way are prohibited. If the image contains text, the text must adhere to all of the same policies that apply to the regular ad text.

We encourage you to visit Facebook's Advertising Guidelines for more information about these policies. Also review the disapproval details that were sent to your account email address, and are also visible in your Ads Manager alongside each disapproved ad.
If your question about Facebook's advertising policies wasn't answered...
If your question about Facebook's advertising policies wasn't answered by the FAQs above, you may want to visit Facebook's Advertising Guidelines, and check out other topics in the Facebook Ads Help Center that may answer your question. If you still aren't able to find the information you're looking for, you can fill out this form to contact the Facebook Ads Team. Additionally, if you created Facebook Ads that were disapproved, please review the disapproval notification you received at your account email address and also within your Ads Manager for specific details about the disapproval.

Chat: Bugs and Known Problems

Facebook has limits in place to prevent behavior that others may find ...
Facebook has limits in place to prevent behavior that others may find annoying or abusive. These limits restrict the rate at which you can use certain features on the site. If you received a warning for going too fast when sending messages, you will need to temporarily stop this activity to avoid hitting a message block on your account.

For future reference, please keep the following policies in mind:

  • Facebook prides itself in protecting users from spam and does not allow users to send messages promoting or advertising a product, service, or opportunity.
  • Unsolicited messages of any kind will not be tolerated.

Platform and Developer Support: Accessing a user's profile data, friends, and stream

You can only officially store data that are considered "storable prope...
You can only officially store data that are considered "storable properties". All other data you receive from the API may be cached for up to 24 hours in order to improve your performance. There are exceptions for certain offline situations as well. For more details, please see the Statement of Rights and Responsibilities section 9.2, and the Platform Guidelines section I.6.
Although the information may be aggregated, anonymized, or otherwise p...
Although the information may be aggregated, anonymized, or otherwise processed, if its source is user data you received from Facebook, it is still subject to Facebook's data policies. For more details, please see the Statement of Rights and Responsibilities section 9.2, and the Platform Guidelines section I.6.
When a user connects, you can use information provided via the API to ...
When a user connects, you can use information provided via the API to help provide a richer user experience to that user. You can cache this data for up to 24 hours, but may not store or transfer it per the Facebook Platform Policies and Guidelines. This includes data that you may offer pre-filled in a form. For any data that a user manually enters directly into your application, this is considered independent data, and you can do whatever is permitted by your privacy policy.

You should refresh your version of the data at least every 24 hours to make sure you are using the most up-to-date versions of the information.

In addition, if you are ever displaying information about one user to another user, you must use the viewing user’s session key to request the data about the person being viewed. This will determine whether or not the viewing user has access to see the information. In the case where the viewing user is not connected with Facebook, use "null" for the session key, and you will be able to access public information. If you use xFBML or FBML to represent user data on your page, this will be handled automatically for you.

Ads: Your Ads Manager

For help writing your ads, try visiting our Suggested Best Practices ...
For help writing your ads, try visiting our Suggested Best Practices and our Advertising Guidelines. You may also want to review our Common Ad Mistakes for tips.

Please also visit the Success Stories and Best Practices section of our Ads Help Center for more tips.

Ads: Targeting Options

"Friends of connections" targeting allows you to target friends of you...
"Friends of connections" targeting allows you to target friends of your connections. Connections are fans of your Page, users who have RSVP’d Yes or Maybe to your Event, members of your Group, and users who have interacted with your Application.

In addition to harnessing the social graph by targeting your connections’ friends, every "Friends of connection" targeted ad promoting a Page or Event includes social content about a friend’s interaction with your business, amplifying the relevancy of your ad. Let’s take a look at an example. Annie is a fan of the Etsy Page. When Etsy wants to promote their Facebook Page, they can choose to target an ad to Annie’s friends by selecting the "Friends of connection" filter. Annie’s friends will receive the Etsy ad with the following sentence: "Annie Ta is a fan of this Page." Annie’s friends are naturally more interested because Annie’s interaction with Etsy is showcased directly in the ad.

To take advantage of this targeting capability, simply look for the "Friends of connections: Target users whose friends are connected to:" field in the ad targeting interface. As you begin to type the name of your Page, Application, Group or Event in the field, the names of eligible content that you manage on Facebook will appear in the type-ahead. You must be an admin of the Page, Application, Group or Event. It's not currently possible to target users who have connections with Facebook content for which you are not an admin.

Ads: Creating An Ad

If you are the creator or admin of a group, event, application, or Pag...
If you are the creator or admin of a group, event, application, or Page, you can have your ad link directly to it. Any items that are eligible to be advertised will appear in the drop-down menu when you select the "I have something on Facebook I want to advertise" option when creating your ad. You may also see the option to create ads directly from the page you're viewing; for example, with Facebook Pages that you manage, you'll see an option to "Promote Page with an Ad" on the left-hand side.
If your question about creating Facebook Ads wasn't answered by the FA...
If your question about creating Facebook Ads wasn't answered by the FAQs above, you may want to try creating an ad, and review our Advertising Guidelines for more specific information. Also check out other topics in the Facebook Ads Help Center that may answer your question. If you still aren't able to find the information you're looking for, you can fill out this form to contact the Facebook Ads Team.

Facebook Ads for Pages and Events

You can choose to include a "Become a Fan" link when you create a Face...
You can choose to include a "Become a Fan" link when you create a Facebook Ad for a Page. This will allow users to connect with your Page directly from the ad, without interrupting their Facebook experience. They'll still be able to click on your ad and view the Page directly as well. To set up ads with a "Become a fan" link, click "Promote Page with an Ad" when viewing any Page you manage, and this option will be automatically added to the ad creative. Alternatively, you can create ads with this fan link when you choose to advertise your Page through the normal ad creation page.

If you'd like to advertise an Event you've created on Facebook, you can now also choose to let users RSVP directly from the ad. To do so, simply choose to advertise your Event from the Event page itself, or from the ad creation page as above.
You can choose to include an RSVP link when you create a Facebook Ad f...
You can choose to include an RSVP link when you create a Facebook Ad for an Event. This will allow users to connect with your Event directly from the ad, without interrupting their Facebook experience. They'll still be able to click on your ad and view the Event directly as well. To set up Event ads with an RSVP link, click "Promote Event with an Ad" when viewing any Event you manage, and this option will be automatically added to the ad creative. Alternatively, you can create ads with this link when you choose to advertise your Event through the normal ad creation page.

If you'd like to advertise a Page you manage on Facebook, you can now also choose to let users "Become a fan" directly from the ad. To do so, simply choose to advertise your Page from the Page itself, or from the ad creation page as above.
If you choose to promote your Page or Event with an ad, we require you...
If you choose to promote your Page or Event with an ad, we require you to use the Page or Event name as your ad title. If you'd like to change the title of your ad, you won't be able to include friend actions with your ad. We require advertisers use the name of their Page or Event as their ad title so that users are clearly aware of what they're engaging with when they become a fan or RSVP to an Event from within the ad.
No, friend actions can only be used to promote content within Facebook...
No, friend actions can only be used to promote content within Facebook. This ensures users are clearly aware of the actions they're taking with your ad.

Ads: Ad Scheduling and Delivery

I just created my ads within the hour. If you’ve just created your ads...
  • I just created my ads within the hour.

  • If you’ve just created your ads, please check back in an hour. It is possible that your ad is receiving clicks/impressions but the statistics have not updated yet. Under normal circumstances, your ad will begin being served within an hour and statistics will be available within an hour.

  • My ad was rejected for violating the Advertising Guidelines.

  • Any ads that violate our Advertising Guidelines are not permitted to run on the site. To view the most common mistakes made by advertisers, please click here. To view all of our advertising guidelines, please click here.

  • None of the above applies to my ad.

  • For any given ad unit, we select the best ad to run based on the cost per click or cost per thousand impressions and ad performance. We have a process in place that will automatically calculate the minimum price that the advertiser could pay and still have the highest cost per click or CPM ad, and the advertiser will only be billed that price. This price may be below the advertiser’s maximum cost per click or CPM. Because we lower the cost per click or CPM on your behalf, we recommend that you enter your true maximum cost per click or CPM when creating an ad. This will increase the likelihood that you do not miss out on clicks or impressions that you otherwise could have received.

Privacy: Report abuse

If you find material that promotes terrorist behavior or that raises f...
If you find material that promotes terrorist behavior or that raises funds for a terrorist organization, Facebook strongly encourages you to report this here.

Facebook investigates these reports and determines whether to take action based on our Terms of Use. All abuse reports on Facebook are confidential.

Ads: Advertising Credits and Coupons

An advertising credit is a form of payment for your Facebook Ads. Cred...
An advertising credit is a form of payment for your Facebook Ads. Credits may be offered through partnerships Facebook has with other sites or companies, or through periodic promotions. If you have an advertising credit on your account, ad charges will first be deducted from the credit, and your credit card will be charged when the credit has been depleted or expired.

It's not currently possible to purchase or request credits from Facebook.
Coupon codes for Facebook Ads are given out from time to time as part ...
Coupon codes for Facebook Ads are given out from time to time as part of special promotions.

Mobile: Bugs and Known Problems

First, check the Mobile section for more information about whether you...
First, check the Mobile section for more information about whether your carrier is supported.

If your carrier is not supported, we encourage you to contact your carrier to let them know that you are interested in this service. If enough people show interest, it may convince them to support our texts. For now, please note that you can use our Mobile Uploads feature to upload photos, videos, and notes directly from your phone. You should also be able to access your account via Mobile Web at m.facebook.com or iphone.facebook.com for iPhones.

If your carrier is supported, please read the following guidelines to troubleshoot your problem:
  • If you have recently ported your number from a different carrier, you may not be able to receive the confirmation code to activate Mobile Texts. This is a problem that we are aware of and hope to resolve it as soon as possible. We apologize for any inconvenience.
  • Please try sending "On" (without quotes) to 32665 to receive your code.
If none of the above information resolves your issue, please click here.

Messages and Inbox: Bugs and Known Problems

Facebook has limits in place to prevent behavior that others may find ...
Facebook has limits in place to prevent behavior that others may find annoying or abusive. These limits restrict the rate at which you can use certain features on the site. If you received a warning for going too fast when sending messages, you will need to temporarily stop this activity to avoid hitting a message block on your account.

For future reference, please keep the following policies in mind:
  • Facebook prides itself in protecting users from spam and does not allow users to send messages promoting or advertising a product, service, or opportunity.
  • The Inbox functionality is not intended for the purpose of having live conversations with people. If you would like to do this, we recommend using the Facebook Chat feature.
  • Unsolicited messages of any kind will not be tolerated.

Groups: Viewing and joining a group

You can report a group that violates Facebook’s Terms of Use by clicki...
You can report a group that violates Facebook’s Terms of Use by clicking the "Report Group" link at the bottom left of the group’s page. Groups containing drug-related, nudity, or other graphic or sexually suggestive content are not allowed, nor are groups that promote violence or that attack an individual or group.

Facebook reviews every report we receive to determine whether or not the content violates our Terms of Use and will take appropriate action. Rest assured that these reports will be kept confidential.

Facebook Pages: Creating, administering and editing your Page

Page Admins can update their fans about new Page content, promotions, ...
Page Admins can update their fans about new Page content, promotions, upcoming events, and more. Pages can send messages to either their entire fan base or target their update to fans in a specific demographic. The messages Pages send their fans will appear in the "Updates" tab of a user’s Inbox.

Platform and Developer Support: Application Directory

Every Facebook Page or application profile that has more than 1,000 fa...
Every Facebook Page or application profile that has more than 1,000 fans as of May 31, 2009, can get one username-specific URL associated with the page. If there are multiple administrators of a Page, the first username selected by any one of the administrators will be associated with the page. If you're an administrator, you can get more details here.

For your application profile, we recommend you choose a username that closely matches the name of your application. For a Facebook Page you maintain to promote your development company, you might choose your company name as your username.

Platform and Developer Support: Other questions

Whenever a user files a report about your application, we pass these a...
Whenever a user files a report about your application, we pass these along to you so you are aware. Please investigate the user's claim and ensure your are not in violation of the Statement of Rights and Responsibilities or the Facebook Platform Guidelines.

If you believe you are in compliance, no further action is necessary.

Platform and Developer Support: Connect FAQs

We're in the midst of reviewing what modifications are needed to Faceb...
We're in the midst of reviewing what modifications are needed to Facebook Platform policy. Thus, new guidelines are TBD, with one exception: applications can publish one line stories using the API only after Facebook approves your site.

Platform and Developer Support: Authorizing users

As noted in this policy (Platform Guidelines 1.3), you are not allowed...
As noted in this policy (Platform Guidelines 1.3), you are not allowed to store a user's Facebook login credentials. If you are using a desktop or mobile interface and want to avoid continuously re-authorizing the user, you can use the offline access extended permission.

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Platform Guidelines 1.3
Applications cannot:

1. Contain functionality that requests or collects Facebook usernames or passwords from any user;
2. Contain functionality that proxies usernames or passwords for the purposes of automating logins to the Facebook Site;
As noted in this policy (Platform Guidelines 1.3), storing Facebook lo...
As noted in this policy (Platform Guidelines 1.3), storing Facebook login credentials is not allowed. If you are using a mobile or desktop interface and want to avoid continuously re-authorizing a user, then try using offline access extended permissions instead.

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Platform Guidelines 1.3:
Applications cannot:

1. Contain functionality that requests or collects Facebook usernames or passwords from any user; 2. Contain functionality that proxies usernames or passwords for the purposes of automating logins to the Facebook Site;

Ads: Success Stories and Best Practices

For help writing your ads, try visiting our Suggested Best Practices a...
For help writing your ads, try visiting our Suggested Best Practices and our Advertising Guidelines. You may also want to review our Common Ad Mistakes for tips.
While you are not guaranteed any number of clicks or impressions, ther...
While you are not guaranteed any number of clicks or impressions, there are often a variety of easy ways to improve your ads. Here are some simple techniques that may help you optimize your ad and increase your return on investment:

Bid Competitively
-For any given ad unit, we select the best ad to run based on the cost per click or cost per thousand impressions and ad performance. Therefore, if you are not receiving as many clicks or impressions as you would like, we suggest increasing your maximum cost per click or maximum CPM.

Be Relevant
-One way to do this is by targeting users who have interests listed in their profile that are related to your business. Make sure you are using relevant keyword targeting, but also think outside the box. Find related keywords of users who may not explicitly mention your product but are interested in similar products/services.

Encourage Action
-Make sure that your ad text includes a strong call to action such as "Click Here!" or "Order online today!". By doing so, you are giving the user an idea of what to expect if they click on your ad.

Get Visual
-Use relevant and compelling images that directly related to the product/service you are promoting. Make sure this images are eye catching and speak directly to your audience.

Think Simple
-Make sure that the landing site you are advertising is easy to navigate and that the landing page presents information related to the ad prominently and clearly.

Rinse, Wash, Repeat
-Find what works and what doesn't work continue to iterate on your campaigns. Constantly refresh your creative after a couple of days to ensure that your ads do not become stale. This could be as simple as using a different image or ad title.