I AM THE TREND - Your Guide For All Things Independent

The much awaited new line from SEIBEI has been released and it definitely does not disappoint. The line is more of what you expect from SEIBEI, colorful designs, sweet monsters and overall topnotch quality. David, whom is the owner of SEIBEI was cool enough to send us over samples ...

IAMTHETREND TV IATT TV Weekly live TV show that reviews and features indie music, clothing and art

We just had a chance to chat with Alvaro Arteaga about how he creates his pieces, his love for art and his recent Springfield Still Life piece. If you are a fan of Threadless you have more than likely seen one of his pieces over there! On with ...

I'll be the first one to admit it, I love million color designs, complete with loud colors and over sized prints, but they're are plenty of times when I am in the mood for a tee that is, well more relaxed and simple. Hence the idea behind this list of ...

Well hello there everyone, with christmas fast approaching a time where we get to well wish our friends and family with our wallets I thought i would bring some free christmas music via the internetz for your listening pleasure, all of these are covers and most of you will be ...

So for anyone that tuned into last Monday's episode of IATT.TV will know that we ran into a few lagging issues and technical problems, so there will be no replay of last weeks episode! But I wanted to be fair to the companies that sent us in some free ...

One of my favorite parts about running this site is seeing brands improve and evolve over time. To me watching this evolution is almost like watching a child grow up. You get a chance to see their potential and then down the road you get to see what ...

With Christmas fast approaching you may be scrambling for some last minute gift ideas. What better idea for the person on your list than a new wallet! Wallets are usually rather affordable, extremely useful and make great stocking stuffers! That being in mind I decided to scour ...

I came across a product online the other day that I have never seen before and was quite in awe of it. Alan Kaufman is the inventor and founder of the Nubrella. What is the Nubrella you may ask? The Nubrella is a domed umbrella that looks like a space-age helmet, ...

IAMTHETREND.TV was filmed live on December 7th, 2009. Episode Guide: Industry BS: 27 Sweaters you wish your grandma would be buy you! ...

When I decided to start iamthetrend.com, my main purpose and goal was to uncover and promote all the amazing underground and upcoming brands that are out there. I was sick and tired of the mall stores with the same small collection and high prices. If I am going to spend ...

What do you get when you take a classically trained jazz pianist and a spoken word poet while adding in a melancholy environment like Seattle? The answer is Blue Scholars. If you’re a fan of ohmega wahtts and dig regional flavored hip hop then check out their latest release bayani ...

Now this is sweet! Dance Party Massacre has just released some killer new winter wares to keep you warm and stylish this Holiday Season! Introducing the Monster Mask and Eyeball Gloves! With these bad boys you can keep yourself warm and scare little children and old people, oh ...