Jack Morton Worldwide

Call it participatory art, experiential, democratization of art or nonsense--I call it exciting and genius. In the corner of Trafalgar Square, in the heart of London, there is an empty base, or PLINTH, for a statue...

Our always creative colleagues in London created a new installation for their lobby: You can display your work and values to guests waiting in your reception, but how do you share your personality? We think it’s about being a little playful and not taking yourself too seriously...

Great "CMO Strategy" piece by former McDonald's CMO Larry Light in AdAge.com. In "Six Rules for Brand Revitalization," Light advises: "Reinvent the brand experience. To revitalize a brand, we need to bring the redefined brand promise to life."

As Col. Nathan R. Jessup in A Few Good Men Jack Nicholson delivered one of the most memorable movie lines ever and perpetuated one of the biggest untruths (here) That somewhere there are people who can’t handle the truth. Your cheque’s in the post. I’ll be in touch. It happens to everyone...

I'm really struck by the degree to which the anticipation of the Chevy Volt is so integral to its brand experience. Anticipation implies so many positive things, so it's a good thing, assuming the ultimate experience delivers on what is being promised...

Constantin Stanislavski is widely believed to be the founding father of realistic acting. His system, known widely as ‘method acting’, has influenced the work of legendary performers such as Marlon Brando, Dustin Hoffman, Jack Nicholson and Al Pacino...

Today we released some data from our 2009 Marketers' Survey in which we asked marketers from leading companies about their perspective on trends and spend amidst a tough climate...

Great article in today's New York Times about the culture of secrecy at Apple. Despite its reputation for being one of the world's coolest brands, Apple is 'obesessivly' secretive when it comes to sharing company information...

A couple months back, our London office created the launch event for Alex Rose's Start, Think 'n' STOP campaign. Channel 4 covered this story in their Battlefront series. Below are two edited clips of the coverage...

Paul Daniels knew what he was talking about. “You’re gonna like this... not a lot!” He knew how to manage expectations, by selling in an idea, with a caveat that his fondness for it was in no way a guarantee of approval...

When people speak out against the theory of evolution, it’s because they argue that the world is too remarkable and perfect to have been created by chance. But that’s to miss the point of how evolution works...

One of colleagues here at Jack Morton, Gareth, attended a retirement party recently for a client his former agency, and was happy to see all his “old” clients...

Jack Morton NY’s Head of Strategy, Matt Jones, has just been published in the online version of Ad Age. The article is titled 'Why I Hate Social Media' need I say mor

Absolutely nothing? (My thanks to Edwin Starr) Not quite, but it’s easy to overestimate their importance. So here is something to think about Think about the judging process for most awards programmes...

Apple is one of the brands people always cite in answer to the question, "What is an experience brand?" Everything about Apple--creativity, cool design, innovation--carries through across the brand's product, packaging, marketing and retail experiences...

OK, I'll admit that not everybody is talking about cloud computing. It's just that when you live and work around Silicon Valley, your perspective can get a bit geek-skewed. Still, wherever you live your life, cloud computing is reaching critical mass and is worth knowing about...

As a member of the tiny "Americans without cars" demographic, I've been a huge Zipcar fan for years...

This video has been doing the rounds recently, and has unsurprisingly proved a big hit in the agency world. (Video here) Sure it’s funny and well-observed, but I also find it a little one sided...

Listening to the end of season football (soccer) manager interviews the other day I was really struck by one manager’s strategy. For those of a non-footballing persuasion a quick context setting...

I’m happy to say that Jack Morton is one of the most tightly-knit businesses I’ve ever worked in. The level of comfort and trust between people is something to behold, and it’s the main reason we’re so good at retaining talent...

Our NY office recently won two major awards for their video work for KPMG. The first was a Platinum 2009 Hermes Award from Association of Marketing and Communications Professionals (AMCP)...

I've blogged before about my love of NPR and their foray into social media and experiential marketing. So I had to share this great article from Mashable on how NPR is using a successful three prong approach of local, social media and ubiquitous access while other media giants are flailing...