Jack Morton Worldwide

Count me among the major skeptics when I heard of Starbucks' impending foray into the world of instant coffee (a category that conjures up bad memories and seems only slightly less artificial than Cheez Whiz in a spray can). Imagine my surprise when VIA turned out to be pretty good.....

I went to a fantastic lecture recently at the Bartlett School of Architecture It was giving by the brilliant Dr Rachel Armstrong. She told us how her team had travelled to the Black Sea, where they discovered a bunch of micro-organisms. They can actually consume carbon dioxide...

A good reminder that even the most mundane things should not be overlooked when designing a brand experience: From Fast Company's design blog.

It never ceases to amaze me when I see people in agencies scrabbling around for a Christmas card idea in December. It’s not like Christmas crept up unannounced They knew it was coming. But every year it’s the same thing. Clients are really no different. Onl...

Congrats to Hyundai, named "Marketer of the Year" by another leading trade. According to Advertising Age, Hyundai "won handily" in its reader poll. Check out past JACK360 posts our work with Hyundai on its Gas Lock promotion and Genesis launch.

Modern media consumption no longer bears any kind of resemblance to the world we once knew. So it’s fantastic that PR agency Weber Shandwick has taken the bold step of creating a new media position that breaks away from the standard online/offline model. ...

Whatever happened to the paper-less office? Twenty years ago we were sold a vision of the future, where everyone had a tidy desk and information would be stored electronically. I’m still waiting. ...

Hi All, Last week there were two articles in Advertising Age which spoke to the increasing participation of client side procurement in the marketing services arena...

Age is an obsession for so many people, but why? What does it really mean? So many people worry about being too old for a certain role, or not being old enough. When I was in my early twenties, I was responsibe for over 200 people. Not everyone was happy about being led by a whippersnapper...

The next time you feel inclined to pass on something you overheard, keep in mind the following cautionary tale. In ancient Greece, Socrates was widely lauded for his wisdom...

How many times have you been told to take a chance, and not be afraid of making a mistake? But no matter how often we hear it, we refrain from going out on a limb, because of our fear of those mistakes. Of course nobody likes making mistakes, but they’re seldom insurmountable. ...

German philosopher Arthur Schopenhauer believed that truth passed through three stages. At first it is ridiculed. Secondly, it’s violently opposed. And then finally it is accepted as self-evident. ...

When you’re fortunate enough to work in a fantastic agency, it’s sometimes easy to overlook the amazing accomplishments being made elsewhere in the global network. S...