
OK, so it’s been a tough year. Budgets were tighter, timescales shorter, and expectations greater than ever. But we got through it, and we’ll do the same again next year because that’s just what we do. So it pains me when I hear complaining about the pressure of a pitch. Pres...

Have you seen the news lately? The United Arab Emirates are finally finding that this global recession of ours isn’t scared off by mid-40s temperatures. They’re struggling, the same way we were back at the end of 2008. No...

On Friday I argued that incumbents need to work twice as hard to keep an account, because of how much we all hate to lose something. But what about the people who think that the incumbent never stands a chance? Try looking at it this way… We are all pattern-forming beings. ...

Apparently, losing something makes you twice as miserable as gaining something makes you happy. People will pay twice as much to get back something that they lost than they would pay for it in the first place...

Nobody in the world thinks they’re a poor driver. Or a poor negotiator. Or a bad lover. Think about it Someone has to be. S...

My colleague Thomas Trumble (@TPapi) wrote a recent blog post about the year's top search terms compared across Bing, Google and Yahoo!...

Derren Brown is now a household name thanks to his talent for illusion, hypnotism and mind-reading. Ultimately though, much of Derren’s effectiveness lies in his ability to surreptitiously manage other people’s thought processes. He...

Jack Morton Worldwide Jack Morton attracts 12,000 visitors to UK Army recruitment campaign
www.avinteractive.co.uk

OK, so we’re all familiar with optical illusions like this one. The point is, your unconscious mind tells you that the horizontal lines aren’t straight, but there’s a nagging doubt that there’s more to it than that. When s...

According to psychologists, there are two main ways in which people process information. Automatic thinking is all gut instinct, making knee-jerk decisions without really considering the implications. Reflective thinking is the exact opposite...

It was announced in August that Led Zeppelin’s Robert Plant had been named the new Vice-President of Wolverhampton Wanderers Football Club. As a life-long fan of the ‘Wolves’ he’s delighted, and a little embarrassed, to be taking on this high profile role. The th...

It’s customary in the agency world to spend our time thinking about new services and solutions that can be sold to clients. But unless you start by thinking about what challenges clients are facing, you’re never going to solve anything. Ra...

Drop a cricket in a pint glass and it will easily jump out again. However, if you place a beer mat over the top for a few minutes, then remove it, the cricket will no longer be able to clear the top of the glass...

I love hearing stories about misguided celebrities who throw a strop when they can’t get a table in a restaurant or access to the VIP area in a club. It’s just a matter of time before those legendary words are yelled at some poor member of staff. “D...











