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Intro video for Michele DeKinder-Smith's class "The FTC and YOU: 3 Easy Steps to Help You Market Within the Guidelines" at www.DemonstrateMyResults.com

Jane Out of the Box
Do you use testimonials to market your products and services?
Are you aware of the new FTC guidelines governing the use of testimonials and affiliate relationships for marketing purposes?
Do you know you offer wonderful products & services and now wonder how you will get the word out without testimonials?
If your marketin...g uses testimonials or affiliates, new regulations going into effect on December 1st, 2009 require significant changes to your marketing in order to stay compliant with the FTC.
These regulations will directly impact entrepreneurs and marketers using what are now considered industry standard selling techniques—so if you use these techniques, it’s critical you have a strategy for staying compliant with the new guidelines.
“The FTC and YOU: 3 Easy Steps to Help You Market Within the Guidelines”
You know your products and services offer a great value and great results, and everything you’re saying about your products or services on your website is absolutely true…but suddenly, the FTC has changed the rules, making the widespread use of testimonials to tell your story a “no go zone” – unless you can offer reliable proof of what your average customer can expect in terms of results when they buy your product or service. Those who continue using testimonials and affiliates without proof past December 1st risk significant fines by the FTC.
As soon as I heard about these sweeping new regulations, I knew I was uniquely qualified to help businesses make this transition. Why? Because I’ve been providing this kind of proof for Fortune 500 companies for the past 20 years. I knew I had to help as many entrepreneurs as possible leverage the same tools mega-companies use to demonstrate the value of their products and make claims in their advertising.
That’s why I’m hosting a FREE teleclass on December 9 at 3 pm EST called “The FTC and YOU: 3 Easy Steps to Help You Market Within the Guidelines.”
Sign up at http://www.DemonstrateMyResults.com
In this critically important, information-packed teleclass, you’ll discover:
* Who will be affected by the new FTC regulations (yes, if you use testimonials or affiliates, your business could be on the list)
* How to be proactive in meeting the new standards (you can take a deep breath knowing you're doing everything you can to be compliant)
* How you can stay up to date on FTC regulations as they unfold, and show your customers (and the FTC) that you’re taking the new rules seriously
* How you can seize this moment to turn a potential CRISIS into an OPPORTUNITY—to set yourself apart from the competition, demonstrate your integrity, and grow your business
Hurry, though—there’s limited space on this call and I know the interest in this subject is going to be HUGE!
Sign up at http://www.DemonstrateMyResults.com
Can’t make date and time? Go ahead and sign up now and I’ll make sure you receive access to the recording.
Time:3:00PM Wednesday, December 9th
Location:Online - at your home, office or anywhere!

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