(RED)

Thanks Luis,

You can donate money to the Global Fund in the spirit of (RED), through their website at www.theglobalfund.org/en/donate. From there you will be redirected to donate off the UN Foundation’s website where you can click on the right side of the page to donate “if you were inspired by (RED)”, which designate your funds toward fighting AIDS in Africa.

You can also make donations to the Global fund inspired by (RED) via the United Nations Foundation at the link below:... Read More

http://www.unfoundation.org/assets/margin-items/donate-gf.html .

Thank you for your support!

(RED) encourages charity through consumerism. Think about that, to fight aids you must buy, buy, buy. To borrow from a Vietnam era poster, buying for charity is like bombing for peace or fucking for virginity. It's marketing genius. You buy a (RED) iPod and Apple gives some charity a buck. What if you just gave those $200 directly to the charity?

http://en.wikipedia.org/wiki/(RED)

Hi Erin - (RED) was created to help fight AIDS in Africa. And in just 3 years over $130 million has been generated and the lives of 4 million people have been impacted by programs (RED) funds support. The (RED) model is about choice. We have partnered with some of the world... Read More’s biggest brands like Apple & Converse – so that when you go shopping you now have a choice. Take the Apple iPod Shuffle. The (RED) one costs just the same as the other iPod Shuffles – the difference is when you buy the (RED) version (which is the colour red!) Apple contributes a portion of sales to help fight AIDS in Africa. ALL of this money that Apple contributes goes directly to the Global Fund and straight to work on the ground - no overhead is taken out. So (RED) is all about bringing people and brands together to help address one of the world’s biggest emergencies. 33m people in the world live with HIV/AIDS - 22 of them live in Sub-Saharan Africa.

ohh i get it now. would i buy red things? how do i know if a product is (RED)?