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Client events/photosUpdated about 2 weeks ago
Schwab at LandorCreated about 2 weeks ago
Lauriane
Unusual tasks are part of my daily work as an intern in Hamburg.
This evening, I have to take pictures of a certain type of product in a supermarket. Although this is a fairly standard procedure, I have never had to do it so far! It actually sounds quite exciting, since I am essentially turning into an undercover report...er for a few hours. Indeed, supermarkets generally don’t like it when people take pictures. One of my fellow interns has already been on many such missions in the past, so she showed me how to hold the camera so that they don’t spot me for a while. And when they do, I will play the foreign card!
Another unexpected job was conducting a survey last month. I was a little worried about speaking in German to random people on the street, but I think my accent may have turned to my advantage! Indeed, most people kindly agreed to answer my questions, although there was the occasional chuckle when I said something completely wrong or with a very French/English accent...Read More
This evening, I have to take pictures of a certain type of product in a supermarket. Although this is a fairly standard procedure, I have never had to do it so far! It actually sounds quite exciting, since I am essentially turning into an undercover report...er for a few hours. Indeed, supermarkets generally don’t like it when people take pictures. One of my fellow interns has already been on many such missions in the past, so she showed me how to hold the camera so that they don’t spot me for a while. And when they do, I will play the foreign card!
Another unexpected job was conducting a survey last month. I was a little worried about speaking in German to random people on the street, but I think my accent may have turned to my advantage! Indeed, most people kindly agreed to answer my questions, although there was the occasional chuckle when I said something completely wrong or with a very French/English accent...Read More
Lionel Chiche
hello world,
I invit you to join me on my page,
I hope you will enjoy it ;)
thank you
best regards,
--
Lionel C.
Graphic Designer
Landor Associates Allen Adamson discusses the marketing success of breast cancer advocacy groups like the Susan G. Komen Foundation on NPR: http://bit.ly/3v0bvN
Source: bit.ly
Studies show that testing women in their 40s could save a small percentage of lives. But to some public health officials, it isn't worth the possible harm the excess testing causes. Cancer survivors and advocacy groups say the screening tool isn't perfect, but it's worth the risk.
Luis Manzano Serrano
Para los que nos dedicamos a "Transformar y Transcender", hacer que las cosas de verdad sucedan tiene una gran importancia. No va de creatividad, sino de "delivery". Y en eso también influyen los clientes. Creo que hay que ver el video (en Inglés...) http://the99percent.com/videos/5822/seth
Source: the99percent.com
Bestselling author Seth Godin argues that we must quiet our fearful lizard brains to avoid sabotaging projects just before we finally finish them.
Riley Weiss Via Landor Associates: Sesame Street turns 40: There's something to learn from its ability to survive + thrive so long -- http://ow.ly/Bnzw
Source: ow.ly
Landor provides a full range of integrated brand consulting, creative & design services to help our clients create, build & revitalize their brands.
November 19 at 5:38pm
Luis Manzano Serrano
Un breve apunte en español acerca del estudio sobre marcas ecológicas (Green brands study) de 2009. Puede consultarse en el blog
http://luismanzanoarticulos.blogspot.com
Source: luismanzanoarticulos.blogspot.com
Ha pasado algún tiempo desde que en el Periódico de la Publicidad criticaba el afán de todas las empresas energéticas de parecer más verdes que el vecino, diluyéndose en una maraña de empresas que reclamaban lo mismo. ...
Landor Associates Landor's Insights Queen, Susan Nelson Kendall, reigns supreme in today's MediaPost. Read about which non-profit brands are the strongest: http://bit.ly/2gmfir.
Source: bit.ly
The Great At Doing Good - 11/18/2009
Luis Manzano Serrano
Un artículo sobre naming que creo que hay que recordar a toda la comunidad de Branding hispanohablante. http://luismanzanoarticulos.blogspot.com
Source: luismanzanoarticulos.blogspot.com
No, no se equivocan, hoy la columna de nuevo va de Naming. Pero por fin ha llegado el día en que me toca poner por escrito la primera regla del Naming en España, antes de aplicar cualquiera de las demás: ...
Luis Manzano Serrano Proximo artículo en Periodico de la publicidad: 2012 y marcas país. Puede leerse en luismanzanoarticulos.blogspot.com
Lauriane
Welcome aboard!
My first days as an intern at the Hamburg office contrasted starkly with my expectations of “the working life”: Landor’s induction programme principally consists in watching short videos on the intranet, Landornet! "The importance of being Walter” is an ongoing leitmotiv here, and these films were no exc...eption. Before moving on to Landor’s work today, they all introduced the firm's founder, the Klamath boat (the original HQ) and the legendary parties held there in the 60s! Admittedly, a large part of my interest also arose from watching these on my sleek new MacBook.
I then concentrated my energy on learning to use Powerpoint, as the “idiot-proof” template forbade me from making my ignorance public - although I did once ask about animations since the star-shaped icon had provided me with no clue as to its function...
I am now making the most of my exciting stay aboard the Landor ship, which is anything but a lulling cruise.Read More
My first days as an intern at the Hamburg office contrasted starkly with my expectations of “the working life”: Landor’s induction programme principally consists in watching short videos on the intranet, Landornet! "The importance of being Walter” is an ongoing leitmotiv here, and these films were no exc...eption. Before moving on to Landor’s work today, they all introduced the firm's founder, the Klamath boat (the original HQ) and the legendary parties held there in the 60s! Admittedly, a large part of my interest also arose from watching these on my sleek new MacBook.
I then concentrated my energy on learning to use Powerpoint, as the “idiot-proof” template forbade me from making my ignorance public - although I did once ask about animations since the star-shaped icon had provided me with no clue as to its function...
I am now making the most of my exciting stay aboard the Landor ship, which is anything but a lulling cruise.Read More
Ashley Rosenbluth
According to our own Sir Martin Sorrell: "Hopenhagen is a pro-bono WPP campaign in support
of the United Nations at COP15. Its ambition is to raise awareness of
COP15 and to inspire a global ‘people's movement’ calling for a
positive outcome there. It combines awareness-raising creative in
traditional media with social med...ia tools to enable action. The message
is simple, accessible, and hopeful. It believes that when people lead,
leaders follow."
Join forces for a better future today! Join Hopenhagen!Read More
of the United Nations at COP15. Its ambition is to raise awareness of
COP15 and to inspire a global ‘people's movement’ calling for a
positive outcome there. It combines awareness-raising creative in
traditional media with social med...ia tools to enable action. The message
is simple, accessible, and hopeful. It believes that when people lead,
leaders follow."
Join forces for a better future today! Join Hopenhagen!Read More
Source: www.hopenhagen.org
On December 7, leaders from 192 countries will gather at the UN Climate Change Conference in Copenhagen to determine the fate of our planet. Let�s turn Copenhagen into Hopenhagen. Sign the Climate Petition and become a citizen at hopenhagen.org.
Luis Manzano Serrano
Luis Manzano Serrano
Los
que piensen que es compatible evaluar en un mismo proceso, una campaña
publicitaria y un concepto de marca se equivocan de la misma manera que
lo haría alguien que juzga a la vez el diseño de la casa donde va a
vivir y el proceso de su construcción. Lo que ocurre es que las
empresas de branding no di...sponemos de los medios necesarios para
comunicar esto en una campaña de publicidad masiva..¡Qué paradoja!Read More
Los
que piensen que es compatible evaluar en un mismo proceso, una campaña
publicitaria y un concepto de marca se equivocan de la misma manera que
lo haría alguien que juzga a la vez el diseño de la casa donde va a
vivir y el proceso de su construcción. Lo que ocurre es que las
empresas de branding no di...sponemos de los medios necesarios para
comunicar esto en una campaña de publicidad masiva..¡Qué paradoja!Read More
Landor Associates Russ Meyer's latest Fast Company blog entry discussses why Rio needs to start greening the 2016 Olympics now.
They’d better start now. Brazil, that is. On greening the 2016 Olympics. | “You can’t change the wor
Source: bit.ly
That’s what ran through my head this week when I heard the latest news about the upcoming 2010 Winter Olympics in Vancouver. On November 5th, the city officially handed over the athlete’s village to the Olympics, which prompted a flurry of news reports about the overall ‘greenness’ of the games. ...
Luis Manzano Serrano Con los pies en el suelo: ¿cómo es compatible ser una marca focalizada en la realidad del día a día siendo a la vez innovadora y creativa? Mis ejemplos en el periodico de la publicidad, página 10.
Ashley Rosenbluth
Want to learn more about our brilliant founder on the day we celebrate his legacy via our global awards? Click here: http://www.aiga.org/content.cfm/medalist
Source: www.aiga.org
The distinguished AIGA Medal is awarded to individuals in recognition of their exceptional achievements in the field of design.
