Michel Fortin and Sylvie Fortin
A husband and wife team, Michel and Sylvie Fortin are co-owners of The Licorice Group, LLC, a firm dedicated to educating and empowering both individuals and businesses on achieving success online.

Information

Location:
Ottawa, ON, K4A1M4
Phone:
613-482-4828

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SeminarsCreated on April 20, 2008 at 4:49pm
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Michel Fortin and Sylvie Fortin

 
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin http://www.michelfortin.com/social-media-dead-deadly/

Social Media Isn’t Dead, But It Can BeDeadly | The Michel Fortin Blog
Source: www.michelfortin.com
I love social media. And I love trying and testing new stuff. If there's some new social media tool, website, or community, I'll be one of the first ones to try
Thu at 3:29pm
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/

How to Extract Doubt From Your SalesCopy | The Michel Fortin Blog
Source: www.michelfortin.com
A few years ago, something happened that provided incontrovertible proof of the importance of an infallible rule in copywriting. I knew it all along but never
June 24 at 6:07am
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin http://www.michelfortin.com/larry-winget-overboard/

Did Larry Winget GoOverboard? | The Michel Fortin Blog
Source: www.michelfortin.com
If you have been living under a rock in the past few weeks, then you might have missed one of the biggest kerfuffles in Internet history. Or so it seems. No,
June 19 at 1:30pm
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin http://www.michelfortin.com/the-oft-confused-features-and-benefits/

The Oft-Confused Features AndBenefits | The Michel Fortin Blog
Source: www.michelfortin.com
Theodore Levitt once said, People don’t want to buy a quarter-inch drill, they want a quarter-inch hole. This is one of the most quoted passages in
June 19 at 6:11am
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin

Lazy Launch Days Are Numbered
I know your time is valuable so I’ll get right to the point. Product owners and affiliates for the last couple years have lived a happy co-dependent existence. In the beginning, affiliates had limited choices. Today, it’s an ocean of opportunity...
June 17 at 1:51pm
Shawn
Shawn at 1:56pm June 17
We need to talk when you get a moment Michel :-)

Shawn
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin

Affiliate Tip #4: Invest in Your Business
Editor’s Note: This is the fourth in a series of five quick affiliate tips by guest blogger Robert Plank. Videos of each are also posted at the end of this article. Enjoy...
June 8 at 12:30pm
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin

Affiliate Tip #3: Bring Something to The Table!
Editor’s Note: This is the third in a series of five quick affiliate tips by guest blogger Robert Plank. Videos of each are also posted at the end of this article. Enjoy...
May 18 at 12:53pm
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin

Affiliate Tip #2: Interview Or Add Your Own Bonuses
Editor’s Note: This is the second in a series of five quick affiliate tips by guest blogger Robert Plank. Videos of each are also posted at the end of this article. Enjoy...
May 1 at 12:21pm
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin

Affiliate Tip #1: Add Your Own Unique Slant
Editor’s Note: This is the first in a series of five quick affiliate tips by guest blogger Robert Plank. Videos of each are also posted at the end of this article. Enjoy!  — Michel Fortin Stop being so lazy with affiliate marketing...
April 24 at 4:41am
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin

All You Need to Know About Branding in 5 Steps
It ticks me off when people spend too much time on headshots, graphics, and other name recognition devices when they should be focusing more on web sites that actually make money...
April 8 at 2:13pm
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin

Don’t Fry Your Customers With This Tactic
Yesterday, Ed Dale posted an article to his blog that kind of struck me. In it, Ed submits that hard-sell marketing is better than soft-sell, even when people are jaded and annoyed with such aggressive approaches. If you think I’m saying this because I prefer soft-sell approaches, think again...
March 30 at 11:22pm
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin

How Digg.com Can Razor-Sharpen Your Headlines
If you checked out my previous post, “Websites That Write Your Salesletter For You,” I recommended Digg.com as one of the sites to help you write better headlines and create better hooks in sales copy...
March 30 at 11:22pm
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin

Websites That Write Your Salesletter For You?
When you sell anything on the internet… whether you do it using e-mail marketing, forum marketing, blog posting… if you sell e-books, physical products, e-classes, even a newsletter… the best way to sell anything is using direct response sales copy...
March 30 at 11:22pm
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin

How to Convert Articles Into Videos
When you use screen capture software for rapid video creation and record Camtasia videos with PowerPoints or MindMaps, the presentation process becomes super simple. A video presentation reduces the reading time of a blog post from 5 to 10 minutes, to three minutes or less...
March 5 at 12:25pm
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin

Create a Video Three Times as Fast?
Whether you are creating blog content, a sales pitch, or a product, the fastest way to create content is with video — no writing required! If you want to create a fancy-shmancy video like Michel and Sylvie, create a PowerPoint slide and record your screen as you talk...
February 27 at 7:26am
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin

Dollar Offers Done Right
One question that seems to come up a lot, especially after Sylvie put out her infamous “Internet Marketing Sins” manifesto, is: Q: “How do you make continuity offers, which usually start with a $1 trial, that are both ethical and profitable?” A: The reason we get this question a lot is, in...
February 20 at 9:27pm
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin Thanks guys. We appreciate you!

January 20 at 11:52am · Report
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin

How Do I Find Profitable Niche Markets?
According to our poll, this is currently the most pressing question people have about starting their online business: Q: “How do I find niche markets?” A: We had a feeling that this would be a popular one...
January 12 at 6:10pm
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin

Upsells, Downsells, One-Time Offers?
One of our Twitter friends asked this question: “What’s the difference between a one-time offer (OTO) and an upsell...
January 11 at 10:19am
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin

Is Google Search Wiki Worth a Look?
Welcome to Marketers Board. Recently, a member of one of our coaching groups asked this very interesting question: “Have you seen Google’s new Search Wiki? Are you aware of this? Using this...
January 8 at 4:00pm
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin @Art - We use FBML. Just look for the application FBML. "Facebook Markup Language." It's Facebook's version of HTML.

January 8 at 10:00am · Report
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin @Andrea - Welcome aboard! Thanks for the vote of confidence.

January 7 at 6:54pm · Report
Michel Fortin and Sylvie Fortin

Michel Fortin and Sylvie Fortin @Barb and @David - Thanks!

January 7 at 6:23pm · Report