The Lost Jacket

Is exhaustion a sales technique?
If current social business theory is to be believed, then yes.
Marketers love the idea that they can help to achieve a sale through maintaining a constant point of contact. The pinpoint targeting and consistent user experience allow for a more positive experience...

Why would you pitch a story when you could create your own?
That's the question many integrated marketing and public relations agencies are asking themselves these days. Public relations is at its core an eyeballs business. Get more eyeballs, get more leads, get more business...

Nothing can truly be "designed" for the mass market anymore and be considered a success. To go after the masses you now need to cater to the individual.
The level of customization and expectation of product quality is such that it doesn't behoove you to meet everyone's expectations...