The Lost Jacket

Blogs can be many different things. They can serve as the mouthpiece for a company/brand, a place for people to think out loud or a place to engage in a dialogue of your choosing.
One thing is a constant: A blog must effectively convey your or a company's thoughts about a certain subject...

Marketers (especially those heavily involved in social media) aren't sold on micro-sites for long-tail results. Let's be honest, their complaints are warranted.
Which platform would you prefer...

Explorers. Slackers. Service oriented. Self serving. Independent. Co-dependent.
Each has been used to describe Generation Y. However, is this really the case?
Yes and no.

Generations are defined by individuals. Not segments created by marketers and sociologists...