Andrea Kalli - Certified Internet and Social Marketing Coach & Assistant

For all the commotion suggesting that social media is replacing people’s social lives, the reality is distinctly different. While some Facebook users sit inert at their desks all day, browsing others’ profiles, more and more people are spending their time arranging events, organizing parties, and making real-life connections. The internet is turning full circle, and the biggest social media nerds are now becoming the most connected people in the city.

While it might seem like this change is useless to marketers, it is really quite a lucrative opportunity. As people begin to embrace online-based events, the potential for marketers to create events for their companies, products, and even brand new media launches increases dramatically. These four tips will help you boost attendance at events by organizing through social media.

1. Host a competition.

Nothing builds anticipation like the chance to win something. One of the best ways to have your event spread virally is to offer incentives for people who do so. Even a relatively simple prize can motivate people to spread the word. Pick something that is valuable to your audience, let people gain more chances to win the more often they spread the word, and watch as buzz about your event snowballs through different social media channels.

2. Start early, and build up hype slowly.

Think of how hype builds for a blockbuster movie. It starts slowly — people notice small signs, viral marketing campaigns take place, and small details are released — and slowly builds to a crescendo. Events work best when you give people time to plan. Start building buzz early, but ensure that there is enough promotional presence immediately before the event. Best strategy: roll out posters and fliers early, then start a competition, bonuses, and cool additions a week or two beforehand.

3. Invite social media power users.

If you are a social media newbie, it is unlikely that your information will get very far. At the higher levels, particularly for promotions, social media can be incredibly difficult to master. Do not put all of your marketing muscle into promoting your event yourself. Instead, contact social media power users and key presences with a special pass to your event. If they like what they see, you could have a hugely influential online platform for marketing your event.

4. Make it more than an event.

The easiest way to market an event is to have a prior reputation, and the easiest way to generate that reputation is with a smash hit. For your first social media event, focus on creating something that is truly unforgettable for people. If you are launching a product, give every guest a swag bag, free sample, and information on how to get their word out there. An ultra-successful event is worth more than just the immediate marketing value; attendees will share their stories and thoughts, and you will generate a completely organic second wave of marketing, all through people that will stay with your company, product, or purpose long-term.

I hope everyone has a wonderful Christmas and New Year’s! We’re having a white Christmas this year, with several inches of fresh new powder. Absolutely gorgeous.

Andrea Kalli
Certified Internet and Social Marketing VA

"No Surprises"
Social Marketing Packages
- Know What You Get and How Much It Will Cost

MATERIAL CONNECTION DISCLOSURE: You should assume that I, Andrea Kalli, have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this page and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant
Editing for your Podcast / Audio / Teleseminar / Audio Book

MATERIAL CONNECTION DISCLOSURE: You should assume that I, Andrea Kalli, have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this article and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

Four Tips for Organizing Parties, Events, and Launches with Social Media

Tags and Categories: event planning, facebook, party organization, product launch, Social Media Marketing, tips and ideas for social marketing, twitter

Related content

• What Can Twitter Do For My Business?
• Social Marketing Ideas to Promote your Real Estate Business
• Social Marketing Ideas to Promote your Craft Business
• Social Marketing Ideas for the Travel Business
• Social Marketing Ideas for Coaches

There are a lot of online marketers cracking the code to a seven-figure online income. They are millionaires, enjoying the money that only hard work can buy, and making more than a living online. However, behind the curtain of tropical getaways and zero-hour workweeks, most of the major online successes are working incredibly long days, failing to get out and about, and generally missing out on the enjoyment that their income can bring.

There are two currencies for online workers, and for years one has been valued over the other. They are money and time, and they need to be balanced effectively in order to generate the best possible lifestyle. For email marketers, this means relentless optimization and ultra-targeted campaigns. These five tips will help you lower your email marketing workload, boost your free time, and optimize your campaigns so that they run without you.

#1: Create evergreen content.

Staying relevant costs a lot of effort. While relevant content is great for short-term sales, it is incredibly taxing as a long-term business strategy. There’s the time input, the eternal research workload, and the precision timing that needs to be applied to almost every campaign. A much better option is to focus on being completely irrelevant, and having content that is timeless and period-scalable.

#2: Use auto-responders for more than just your mailing list.

Your personal email probably eats up hours of your time every day, and tens of hours every week. Optimizing your email campaign means optimizing the platforms that control it, and with email sucking up so much time it is difficult to focus on what is important. Set an auto-responder on your personal email, and use your time to focus on your direct email marketing campaigns.

#3: Free isn’t always the cheapest option.

If a free email management program costs you extra hours every week, it is not really free. Sometimes paid software is cheaper to use than free, once you factor in the cost of your own time. If you are having trouble managing your free email distribution software, look for more manageable paid options. Most paid software options will have a trial period, which is a great opportunity to experiment with lifestyle testing.

#4: Use “highlight” emails to repeat and refresh content.

Sometimes you’ll send out an email newsletter that really rocks the boat and inspires the sales that you have been looking for. Some webmasters and marketers spend months, sometimes even years trying to repeat that same success. Do not waste your time. If you want to optimize your content for minimum maintenance and maximum effect, look at using repeat content for certain subscriptions. A ‘repackaged’ email can cut down on time and keep subscribers happy, all the while lowering your workload.

#5: Outsource your mailing list.

This is a topic that some marketers are touchy on. Online marketers are relatively sensitive when it comes to trusting someone else with their data, especially when they operate in competitive and difficult niches. If you think you can trust other workers with your data, outsourcing certain aspects of your mailing list to an internet marketing virtual assistant or VA can be a great idea. Experiment with small assignments at first, and if things succeed, outsource more of your email management duties.

Andrea Kalli
Certified Internet and Social Marketing VA

"No Surprises"
Social Marketing Packages
- Know What You Get and How Much It Will Cost

MATERIAL CONNECTION DISCLOSURE: You should assume that I, Andrea Kalli, have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this page and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant
Editing for your Podcast / Audio / Teleseminar / Audio Book

MATERIAL CONNECTION DISCLOSURE: You should assume that I, Andrea Kalli, have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this article and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

Five Tips for Low Maintenance Email Marketing

Tags and Categories: autoresponders, aweber, constant contact, email marketing, evergreen content, internet marketing va, low maintenance marketing, Online Business, Promotion and Marketing, outsource, verticle response, virtual assistant

Related content

• Facebook Marketing: Are You Using It In Your Business?
• Your Clients Need Your Help With Internet Marketing
• WooHoo! October 24th is the Online VA Summit
• Which Keywords Should You Use In Your Internet Marketing Promotion To Reach Your Niche Market?
• Santa Has Arrived Early and He’s Brought Something Special for Virtual Professionals

If you use an RSS reader, you have undoubtedly seen many blogs that update once a day, and sometimes even more often. For some bloggers, frequency is the key to success, and a steady stream of posts continues to come from their minds, often with quality as a secondary factor to sheer speed of delivery. While this strategy is shared amongst many of the world’s top blogs, it is by no means the only strategy for high-traffic bloggers.

There is a second type of blog, a type that depends not on frequency and quantity to succeed, but on highly researched, ultra-high quality blog posts, which are delivered at a much lower speed and significantly less constant frequency level. These updates range from once every two days to once every month. This low-frequency blogging approach allows bloggers to focus on their non-blog life, craft high quality posts, and run external experiments that bring in great blog data.

If you want to minimize your direct blogging commitment and focus on a lower-frequency approach, these four tips will help you achieve your blogging goals:

1. Focus on ‘evergreen’ content.

Evergreen content is blog content that is not tied to a certain event. For example, news bloggers are forever chasing content that’s utterly valueless one year down the line. This means that they are generating a massive amount of short-term page views and readers, but a relatively small amount of posts will ever end up attracting long-term interest and scalable blog income. Bloggers that focus on evergreen content end up with long-term readers, valuable blog archives, and the potential to expand their blog into other forms of writing.

2. Don’t ever let quality slip.

When you blog every day, or even every other day, your quality is not so important. For every five poor messages, a great one slips through, bringing your discussion, influence, and blogger status back up. However, when you are blogging every other week, your audience grows to expect a high quality post whenever you are around. Low-frequency bloggers can’t coast by on infrequent and unimportant posts — audiences lose interest, subscribers look elsewhere, and your blog loses its value. Instead, you need to ensure that each and every post is high quality, and that none let your audience down.

3. Ignore metrics and focus on what you enjoy.

Unless you are blogging for money (which is mistake #1 in and of itself) your enjoyment of your blog is much more important than that of your readers. When you blog infrequently, it is easy to let the occasional negative comment bring you down. Remember this: your blog can exist forever without a single reader, but it can’t last a second without you writing it. Blog because you enjoy it, and let reader satisfaction come as a second priority to your enjoyment.

4. Create long-term reserve content for slow periods.

There are going to be times where you just do not want to craft out a blog post, even if it is only once weekly. If you want to keep a steady flow of content going, it is best to dedicate some time to building an unpublished archive of potential blog posts. This is perfect for vacation periods, long periods of research and work, and for when other commitments interfere with your blog.

Andrea Kalli
Certified Internet and Social Marketing VA

"No Surprises"
Social Marketing Packages
- Know What You Get and How Much It Will Cost

MATERIAL CONNECTION DISCLOSURE: You should assume that I, Andrea Kalli, have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this page and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

Article by Andrea Kalli

Take a stroll over to my Facebook Page and become part of my community. I invite you to become a fan and participate in the conversation.
Certified Internet and Social Marketing Assistant
Editing for your Podcast / Audio / Teleseminar / Audio Book

MATERIAL CONNECTION DISCLOSURE: You should assume that I, Andrea Kalli, have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this article and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

Four Tips for Low-Frequency Bloggers

Tags and Categories: blog author, blogging tips for busy people, Blogs, RSS and Podcasting, business blog, frequency, writing for your blog

Related content

• In What Way Can A Blog Be Good For My Business?
• How To Keep Your Business Blog Going Through The Holiday Bustle
• Building a Permission Marketing Asset with Social Media Platforms