Milken Institute

For those who think actions speak louder than words, meet Frank Luntz. The well-known communications consultant and Republican pollster has made a career out of changing language in an effort to change the debate.

In the political arena, Luntz helped the GOP transform the "estate tax" into the "the death tax," change "...school vouchers" to "opportunity scholarships," and re-cast "drilling for oil" as "exploring for energy."

One of the most entertaining and informative speakers today, Luntz is as controversial as he is captivating. At this Forum, Luntz will discuss his latest book, “What Americans Really Want … Really.” His book uses polling in an attempt to answer questions such as: Do Americans care more about the Ten Commandments or the Ten Bill of Rights? Is your nest egg larger or smaller than the average American? Who deserves a raise first: our teachers, our troops, our police, our health-care workers, or someone else?

He will also talk about the current debates over health-care reform, cap-and-trade energy legislation, tax increase proposals, and the latest comings and goings from Washington to Wall Street.

Luntz, president of The Word Doctors, is also the author of the New York Times best seller Words that Work: It’s Not What You Say it’s What People Hear. As a consultant, Luntz has conducted more than 2,000 surveys and focus groups for corporate and public affairs clients in more than two dozen countries over the past decade. He has provided communication and language guidance for numerous Fortune 100 companies. He also has been a guest on virtually every talk show on American television, acting as “focus group czar” for Fox News during the 2008 presidential campaign. Luntz has written about language for The Wall Street Journal, The New York Times, The Los Angeles Times, the Financial Times, The Times of London, and The Washington Post.

He has also appeared numerous times as a speaker at the Institute’s annual Global Conference, drawing standing-room-only audiences. What Americans Really Want … Really will be for sale at the forum, and Luntz will sign copies.

There is no charge for the Forum, but preregistration is required. To RSVP, please register online here. For questions, call 310-570-4605.

Reserved seating is available for Milken Institute Associates. If you are not currently a member of the Associates and would like to join or receive more information, click here.

Parking is not available at the Institute. Two-hour free parking is available in Public Parking Lot No. 1 on Fourth Street, immediately adjacent to our building.

Videotaping, recording or photographing this event is prohibited without the prior approval of the Milken Institute.

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Senior Fellow Joel Kurtzman outlines the effectiveness of a carrot-and-stick approach to combating climate change in this month’s Foreign Affairs, “The Low-Carbon Diet: How the Market Can Curb Climate Change."

Subscription required at www.foreignaffairs.com or it is also available on the Milken Institute website:
http://...www.milkeninstitute.org/publications/publications.taf?function=detail&ID=38801211&cat=ARTRead More

To register: https://www.milkeninstitute.org/store/registration_event.taf?eid=295

From corn and sugar to grass and algae, biofuels have exciting potential to fight climate change and reduce our dependence on oil. As a result, investment in this renewable energy source has been steadily climbing.

From 2008 to 2018, biofu...el revenue is predicted to leap from $34.8 billion to $105.4 billion annually. Major market players have begun to invest significant capital into the sector. Exxon, for example, is investing $600 million in Craig Venter's Synthetic Genomics, a company focused on developing biofuel from algae. Additionally, Boeing successfully tested several bio-jet-fuel blends in late 2008 and early 2009.

Still, significant technological and financial hurdles remain, and scientists continue to debate the environmental pros and cons of biofuel production.

This Forum brings together a panel of biofuel experts to talk about the growth of this sector and its potential for creating a greener economy. They will discuss current energy trends, scientific advances, environmental impacts, regulatory constraints and the challenges and opportunities for investors and businesses.

The discussion will be followed by a Q&A session.
Speakers:

• Roger Conway is director of the Office of Energy Policy and New Uses at the U.S. Department of Agriculture. He frequently writes about global warming, international trade, commodity policy, agricultural investment and macroeconomic policy. Conway has received the USDA's Distinguished Service Award in biofuel activities.

• Richard Hamilton is president and CEO of Ceres, a company that is developing dedicated energy crops for a new generation of biofuels. He also sits on the U.S. Department of Energy's Biomass R&D Technical Advisory Committee. A founding member of the Council for Sustainable Biomass Production, he is also a former vice chairman of the Biotechnology Industry Organization (BIO).

• Alan Salzman is CEO and managing partner of VantagePoint Venture Partners. He manages the industry’s largest clean tech team and nearly $4.5 billion of committed capital, including more than $1 billion committed to clean tech. He is a member of the International Leadership Council of The Climate Group and was recently appointed to the World Economic Forum Technology Pioneer Selection Committee.

Moderator:

• Joel Kurtzman is a senior fellow at the Milken Institute and executive director of the Institute's SAVE initiative, which focuses on renewable energy, climate change and energy security. Previously he was global lead partner for thought leadership and innovation at PricewaterhouseCoopers. He has also served as executive editor of the Harvard Business Review and a business editor and columnist at The New York Times.

There is no charge for the Forum, but preregistration is required. To RSVP, please register online here. For questions, call 310-570-4605.

Reserved seating is available for Milken Institute Associates. If you are not currently a member of the Associates and would like to join or receive more information, click here.

Parking is not available at the Institute. Two-hour free parking is available in Public Parking Lot No. 1 on Fourth Street, immediately adjacent to our building.

Videotaping, recording or photographing this event is prohibited without the prior approval of the Milken Institute.



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