The Millennier: Wine + Millennials
Take a close look at the much buzzed about Millennial/Wine connection. A 20-Something insider brings the facts and kills the fictions on this hot topic.
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April 2009
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The Millennier: Wine + Millennials

 
The Millennier: Wine + Millennials

The Millennier: Wine + Millennials New Post: Reaching Out To Millennials: Don't Believe the Hype. Turns out, you DO have the resources...

Reaching Millennials: Don’t Believe the Hype – YOU HAVE THE RESOURCES « The Millennier: Wine + Mille
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In keeping up with blogs, research, and ideally all things Millennial, I generally tend to come across well-intentioned but TERRIBLE advice. The latest was on a staffing company’s website encouraging human resource departments to create new, Millennial-friendly corporate handbooks. ...
June 19, 2009 at 3:00pm
Nicholas Agius

Nicholas Agius Something worth checking out for Sonoma County locals...
http://www.meetup.com/Wines-for-Millennials-and-beyond/

Wines for Millennials and beyond (Healdsburg, CA) - Meetup.com
www.meetup.com
The goal of this group is to develop a grass roots like following, and bridge the gap between the generations, and to dilute the pre conceived notions that may lie upon each other towards each other.
June 12, 2009 at 10:46am
Nicholas Agius
Nicholas Agius
And, here's an interview from The Santa Rosa Press Democrat - http://blogs.pressdemocrat.com/default.asp?item=2389049
June 12, 2009 at 10:47am
The Millennier: Wine + Millennials
The Millennier: Wine + Millennials
This is awesome - I love the concept and can't wait to see what happens. JUST saw this article this morning, too ;) Congrats Nicholas & best of luck!
June 15, 2009 at 7:47pm
Richi Arambarri Pérez

Richi Arambarri Pérez Hi guys!! We are a familiar company producing wine in different regions in Spain. My brother and me are running now the business and we are mainly focused in young consumers and millenials. We are going to inaugurate our winery in La Rioja and we are going to broadcast trough internet!!! If you want to follow chech Vin...tae in facebook or www.bodegaclassica.com

Un abrazo a todos!

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BODEGA CLASSICA
www.bodegaclassica.com
June 10, 2009 at 4:09am
Josh Baker

Josh Baker Leah -- Finally fan'ing up. Great talking with you a few weeks ago, and nice to see your use of 'Robert Parker's Bitch.' I've been passing that around for some time. Keep Baker&Brain Wines on your radar, and we'll keep you posted. Keep up the good work!

June 1, 2009 at 12:50pm · Report
The Millennier: Wine + Millennials
The Millennier: Wine + Millennials
Great to have you and WELCOME. I've had Baker&Brain on - well - the brain ever since we spoke. Also have had the pleasure of meeting Lea and of course, we gushed about the Baker&Brain wines to come!
June 15, 2009 at 7:48pm
Joyce Sigman

Joyce Sigman Hi this is great info! I'm just developing a new organic food marketplace near Berkeley CA that will include a bio dynamic / organic / best of kind withing 200 miles and we want to understand the millennial market. We thought that wine tastings set on the outdoor dining patio or the brasserie would encourage a convers...ation with this group. Do you have and comments about this.

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May 27, 2009 at 2:42pm · Report
The Millennier: Wine + Millennials
The Millennier: Wine + Millennials
Joyce - first of all CONGRATULATIONS!!! I LOVE to hear about new businesses right now - especially those focusing on local farmers and produce (organic, biodynamic or otherwise ;).

I think your idea is DEAD ON. It's a great way to get young people to your shop while at the same time supporting some wonderful local producers (if you choose the wines right).

I'm so excited for you! Let's definitely keep talking.
May 27, 2009 at 3:01pm
The Millennier: Wine + Millennials

The Millennier: Wine + Millennials Newest post on how Millennials view the wine industry trying to reach out to them.

How Millennials View YOU, Wine Industry « The Millennier: Wine + Millennials
millennier.wordpress.com
Everybody’s attempting to do the brand new dance now – it’s called TRY AND REACH OUT TO MILLENNIAL CONSUMERS. Well, what do Millennials think of all this? Granted, there aren’t nearly enough people attempting, but let’s look at the landscape.
May 26, 2009 at 1:58pm
Walter Marcinowski

Walter Marcinowski Robert Parker and the Wine Enthusiast have been the bane of good wine making for decades. The business of wine is driven by their two palates. The wine drinkers are in the hundreds of millions and much more diverse in taste. But if the winemaker does not bow before their altar they will not get the rating they need for... price support and distribution. The fact is that the world is now beginning to see the same over the top alcohol/fruit/acid imbalance and is totally bored with it. Go out and buy the same varietal in different price ranges invite your friends and have your own blind wine tastings. I think you will be amazed with the results.

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May 4, 2009 at 6:14pm · Report
The Millennier: Wine + Millennials
The Millennier: Wine + Millennials
AMEN!
May 27, 2009 at 3:03pm
The Millennier: Wine + Millennials

The Millennier: Wine + Millennials Great little doc on the state of CA's wine industry.

Robert Parker's Bitch
www.vimeo.com
Robert Parker's Bitch Written, Directed and Produced by: Tina Caputo for Vineyard & Winery Management. www.vwm-online.com PO Box 2358 Windsor CA 95492
April 27, 2009 at 4:33pm
Mark Koppen
Mark Koppen
Great job by Tina! Perhaps truer words have never been spoken when Paul Wagner says at about the 9 min mark, "if you got 88 points and you're not backed by a big winery, you basically don't exist for a distributorship unless YOU help sell the wine." But that being said, Parker's influence and points in general is a boomer phenomenon, right? Are millenials in danger of being influenced over time by big scores, even if they don't read RP or WS?
April 30, 2009 at 1:57pm
The Millennier: Wine + Millennials
The Millennier: Wine + Millennials
We GENERALLY don't look at scores when we are purchasing. We generally DO make judgments based on labels. I just did a study on this and came up with some seriously solid info, thanks to everyone that responded.

I think the bigger danger is not if WE look at the scores, but that it's the distributors that do. And many times if there's no distrib, people don't know it's out there. But that's when brokers come to the rescue ;)
May 1, 2009 at 9:55am
The Millennier: Wine + Millennials

The Millennier: Wine + Millennials Millennier featured on Carol Phillips' Millennial Marketing Blog

Millennial Marketing: Gen Y to Marketers: All Millennials Are Not The Same
millennialmarketing.blogspot.com
Keeping up on Gen Y trends and the strategies brand marketers can use to reach them. By Carol Phillips, President, Brand Amplitude, LLC and University of Notre Dame Marketing Instructor.
April 27, 2009 at 11:27am
The Millennier: Wine + Millennials

The Millennier: Wine + Millennials Reaching Out To Millennials

The HOW Series: Reaching Out To Millennials As YOUR Consumers « The Millennier: Wine + Millennials
millennier.wordpress.com
The big question regarding Millennials and wine these days is: Will they spend the money? The answer is not as simple as you’d like. Perhaps a better question would be: HOW can we encourage them ...
April 27, 2009 at 11:22am
The Millennier: Wine + Millennials

The Millennier: Wine + Millennials

Meet a Millennial « The Millennier: Wine + Millennials
millennier.wordpress.com
I’m a millennial and I love wine - and I’m not the only one by a long shot. In the inaugural post of this blog, I want to take a minute and point out (in case anyone has been living in a cave ...
March 20, 2009 at 5:41pm
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