Twenty Set

Thanks so much to all the fans who have been reading the blog for the past two years. As a thank you, I wanted to share a special preview of the first three sections of my book.

Historically, moms, teens, and college students have been the most sought after (and most difficult to understand) marketing demographics. Get these groups on your side and your product will be a success, especially when you are a small business looking for brand awareness and lead generation.

According to the newest Small Business Marketing Health Check report from Hurwitz, the top business challenge for small businesses is by far attracting and retaining customers. As a result, most small businesses are turning to digital marketing channels. ...

A recent survey from Ipsos Mori of 1,000 16- to 50-year-olds in the UK with internet access found that people who download music illegally on average spend twice the amount on money on music as people who always pay. (Hat tip: Mashable.)

I read a post by beauty blogger Krizia on Problogger today who feels thatPR people are getting pushier with bloggers due to the recession.The post left me with two questions: 1)Are PR people really getting pushier? and 2)Is it really the recession that could be causing this?

Because most entrepreneurs are independent, do-it-yourself types, they are not as accustomed to hiring or outsourcing projects. This is a mistake when it comes to social media, especially if you don't use the tools in your personal life. ...

Over 70% of people get a job from networking. As a entrepreneur, you technically already have a job; but you will inevitably go to informational/networking meetings to sell an idea, convince clients to hire you, or secure funding. Here's how to get started.

This is the first in a 2 part series based on an interview with Monica O’Brien. Come back tomorrow for the next post in the series, subscribe to the blog, or become a fan on Facebook. Read other posts from the interview» I’d been writing Twenty Set for a year and a half. ...

So you want to become an entrepreneur. But where do you start? You don’t have a big idea that’s going to change the world, you don’t have partners to found your company with, and you don’t know how to even start pitching for funding.