September 6, 2011 Granger, WA – Yakima Bait is proud to announce their selection of BDC Advertising, Inc. as their new advertising agency-of-record managing all marketing, social, digital, print media and public relations for the company effective immediately.

“BDC Advertising is deeply invested in the sportfishing industry locally, regionally and nationally and knows our products and customer-profile well. They have a strong record of success in brand development, PR, digital and print marketing that fits our company nicely. We’re both very excited to be working together,” said Mark Masterson, President of Yakima Bait.

Alex Brauer, the President of BDC Advertising commented, “Working with our long time friend Buzz Ramsey, the Yakima Bait leadership and their iconic brands is a rare opportunity. Their products are consistent and effective; and they touch every major freshwater fishery in the country and several important saltwater fisheries. We see enormous market opportunities in the near future for Yakima Bait.”

“We’re passionate anglers and so is Yakima Bait. We both know the fishing market embraces companies that 

understand their unique regional and local flavor related to color selection, bait profiles, know-how, fisheries and 

strategies.  With brands like Roostertail, Flatfish, Poe’s, Hildebrandt, Spin-N-Glo, Corkie and others, we intend to leverage the aptitude and fisheries know-how of Yakima Bait through expanded fishing content and targeted regional marketing to reach their customers and prospective customers,” Brauer continued.

 Dan McDonald, Yakima Bait’s Chairman of the Board shared, “The Yakima Bait Board of Directors is excited by BDC Advertising’s initial spark in developing branding for our new Hawg Nose Flatfish and Huskie Tail Spinner.  It’s a glimpse of things to come and a statement to our distributors and retailers that we’re ratcheting up our marketing and promotional efforts to the benefit of our distribution chain. Our primary focus however will be in how we affect our retail customers. Yakima Bait has a long history of producing consistent and effective lures and we’re committed to making every effort to assure that our finishes, function and the durability of every lure are the very best available.”

BDC Advertising, Inc. is based in Oregon City, Oregon and can be reached at 503-723-5723.  Primary contacts at BDC Advertising are Alex Brauer alex@bdcadvertising.com and Trey Carskadon trey@bdcadvertising.com.