New Chevron Advertising Demonstrates Value of Supporting Education
Eighth grade student Kaisaiah and Chevron geologist Winston share a passion for science and technology. And their enthusiasm for learning brings these unlikely co-stars together for the latest advertisement in Chevron's We Agree campaign.
In the usual split-screen format of the now-familiar television ads, Winston pays tribute to the high school science teacher who “made him what he is today,” while 13-year-old Kaisaiah demonstrates the amazing robotic machine his science teacher helped him make in class.
“Now I get to help science teachers,” says Winston, from the San Joaquin Valley business unit. “Over the last three years we’ve put nearly $100 million into American education.”
The latest TV ad, “Science Rules,” launched in the United States beginning Nov. 27 during peak viewing events over the Thanksgiving holiday weekend, including Sunday Night Football on Fox and CBS, and Monday Night Football on ESPN.
Kaisaiah, a California middle school student, is directly benefitting from Chevron’s support for education, as a student in Project Lead the Way pre-engineering course, one of several programs aimed at boosting the teaching of science, technology, engineering and mathematics (STEM) in the company’s home state of California.
We also fund DonorsChoose.org, which helps school districts, especially in underserved areas, obtain STEM resources for their classrooms. To date, Chevron's contributions have funded more than 5,000 projects and benefitted 300,000-plus students. And through Chevron Mathematics Achievement Academies, we help prepare under-served middle and high school students to complete coursework in an intensive five-week summer session and year-round tutoring. Some 750 students will participate in this three-year program.
Education and training are central to our capacity-building, social-investment programs around the world, helping to sustain long-term economic development. Training the educators is an important aspect of these programs. As Winston puts it: “That’s thousands of kids learning to love science. That’s pretty cool.”
Chevron geologist Winston and Richmond schoolboy Kaisaiah agree on the value of supporting education.
View the commercial on our YouTube channels here: http://youtu.be/DpP2mH6jSoI