Veritas Communications: FUMBLE: GREYHOUND SHOULD'VE DITCHED BEHEADING BUS

FUMBLE: GREYHOUND SHOULD'VE DITCHED BEHEADING BUS
Today on touchdownsblog.ca, Bob Reid gives a fumble to Greyhound for failing to dispose of bloody bus:

"Greyhound really did a solid job in the immediate aftermath. But the story came back to the fore again this week, when it was decided that the attacker – who was found not criminally responsible in court, due to his mental condition – will remain locked in a secure psychiatric facility. With the incident back in the news, another question began to surface: what happened to the bus itself? Greyhound was then forced to confirm that yes, it’s still in service, after having been fully done-over inside and given a new number. I have to call a Fumble on this one. Effective crisis communication involves “war-gaming” a bad story to its full conclusion – in this case, the “what happens to the bus?” question."

Read the entire post here.

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