IDG Knowledge Hub: Ad Network Survey
Ad Network Survey
Conducted by IDG Research Services
Three Quarters of Marketers and Agencies Use Ad Networks IDG Research Services has surveyed 136 tech marketers and agencies to determine their use of ad networks. While 79% of the respondents report that their companies used ad networks in 2008, 85% plan to use ad networks in 2009.
The percentage of online advertising spending on ad networks is expected to increase in 2009 to 23%. Overall, respondents place 24% of their online advertising dollars on specific publishers, 21% on ad networks, 21% on paid searches, 16% on portals, 6% on affiliate marketing programs, 3% on ad exchanges and 9% on other areas.
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http://www.idgknowledgehub