John Walkenbach is having a 2 hour sale of his Power Utility Pak (PUP) – over 80% OFF the regular price. You can get all your Christmas shopping done early, if you act fast! I’m sure that all your family and friends would love an awesome Excel utility.

The PUP sale is Tuesday, November 3, from 11:00 am to 1:00 pm U.S. Eastern Daylight Time (that’s 4:00 pm - 6:00 pm GMT).

Go to his Special 2-Hour Sale Order Form to buy either version:

• PUP v7: $7.77 (normally $40.00)
• PUP v6: $6.66 (normally $39.95)
• The complete VBA source code is available for an additional $20.00

If you’d like to see the PUP utility before you buy it, you can download a trial version.

PUP Features

John sent me a complimentary copy of PUP v7 last year, and I reviewed it here. I still highly recommend it, so if you’ve ever thought about buying it, this is your opportunity.

Even if you use just a few of its many features, you’ll get more than your money’s worth. Where else can you get a Table of Contents creator, Change Case tool, Dice Game and tons of other features, for under $8?

How Do You Price Software?

If you create an Excel utility and offer it for sale, how do you decide what to charge? Do you check out the competition and price your utility in the same range? Do you crunch a pile of numbers in Excel, and base your price on the results?

To help you with pricing, you can download a free pdf file of the book Don’t Just Roll the Dice: Usefully Short Guide to Software Pricing, by Neil Davidson, of Red Gate Software. If you prefer a physical copy of the book, you can buy it on Amazon.

The book explores the economics and psychology of pricing, and the author cites his own experiences (good and bad) with software pricing. It’s easy to read, with clear explanations and examples, and ends with a product pricing checklist. It also has this sensible advice: “Practice trumps theory. Try out your pricing and see what happens.”

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