SoJones.com: Converse by John Varvatos
A shoe from the Converse by John Varvatos collection.
As you probably already know, Converse is a shoe company with a very long history. They originally started making shoes sometime during 1908. Converse was founded in Malden, Massachusetts and initially delivered their products to local Boston retailers. Since then, they have exploded in the sneaker and fashion world as a worldwide brand.
John Varvatos’ Converse sneaker line was started in the Fall of 2006. John Varvatos started making a name for himself in late 1999 when he started a company that debuted at the the end of 2000. That is when he created a clothing line of Converse All-Star shoes that was released for the 2000 Fall/Winter Season. After having profited from the popularity of the line, Converse decided to continue using the considerable talents of John Varvatos, who currently sells clothing in such exclusive stores as Neiman Marcus, Barneys, Holt Renfrew, Bloomingdales, Macy’s, Nordstrom, and Saks Fifth Avenue. He also owns boutiques in Caesars Palace in Las Vegas, Costa Mesa, East Hampton, SoHo, Los Angeles, and San Francisco.
The Converse by John Varvatos shoe line that was started in 2006 is described as a natural fit with historical authenticity of the Converse company. However, John Varvatos provides a more contemporary point of view with his designs while still maintaining the authenticity of the brand. The result is an integration of what you could call old-world ideas and putting them into a more modern context. This is the reason for the brand’s wonderful success and the reason why his continued work has also been well received.
Another great John Varvatos creation.
The Converse by John Varvatos are created for men and women alike and adds modern updates and style to the classic Converse. This makes for a truly unique shoe for an all-American brand. Converse by John Varvatos can be described as having a rock ‘n’ roll twist with their frayed edges and worn fabric while also having intricate detailing, a laid back style, and a cool vintage feel. In addition to shoes, he also uses the line to create denim jeans and shorts, hoodies, tees, jackets, coats, sweaters and tops.
These shoes created by John Varvatos have received some notice and attention among celebrities and the fashion world. Casey Affleck was found wearing a pair of John Varvatos Hi-Top Multi-Lace Converse sneakers while attending the John Varvatos 6th Annual Stuart House Benefit. With the quality of his designs, popularity, and Converse’s name power in the market, it seems that these shoes will do very well in the fashion world for a long time.
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