Norfolk is gearing up to make the very most of the London 2012 Olympic Games, one sector commentator has asserted.

In an article for the Lowestoft Journal, Kim Briscoe explained that the county is preparing to cash in on a tourism-based boom that could result in an increase in people booking Norfolk holiday cottages.

She stated that attractions such as the Norfolk Broads and coastline have been highlighted as areas that are likely to be popular with tourists from all over the world as they travel to the English capital to attend the Games.

The county’’s tourism bosses have taken steps to ensure that Norfolk is visited by as many people as possible during the event, by arranging promotional activities such as press trips for journalists from around the globe.

In recent days, the Norwich Evening News reported that kids” adventure park Bewilderwood was named as one of the best tourist attractions in Norfolk during the 2009 edition of the Enjoy England for Excellence Awards.

Posted by Matt Smith