Ballet dancers- from the littlest bunhead to the prima ballerina- all practice the same barre exercises. Master musicians still practice their scales, and writers write letter by letter.

Whether you’re a novice or at mastery level, staying sharp is essential if you want to stay on top of your game. And in this highly competitive world, add “stay relevant” to the top of your list for things to strive for.

Here are 5 questions you need to ask yourself at least once a year, if not more. If you answer “Oh, I did that 3 years ago, I already know all that”, then you are a high risk candidate for getting blown out of the water by the next big trend. It doesn’t matter how successful you currently are, staying sharp and staying relevant are key to your survival and, as you’ll see, for the delivery of your powerful message.

1. Who’s your ideal client/audience? How do you know that?

2. Where is your ideal client? Are you there too?

3. What’s your MESSAGE? Not a tagline, not a marketing schtick. Your MESSAGE- the important thing you have to share with the world.

4. How is your MESSAGE standing out so people hear, see, experience it?

5. What is absolutely, positively, the most important thing that your business accomplish this year… besides making money?

My blog readers are a very open and sharing group- I invite you to leave a comment below answering any and all of these questions.

Maybe you want to shout out to your ideal audience, maybe you want to shout your message to the masses via the comments below. It’s all good… your comments and input are what make this blog a great place for dialog.