By Rachel LaCour Niesen

Photographers are renowned for wowing clients up front. That initial meeting to discuss tastes and scope of work promises the world, but something downright tragic happens afterwards. We fail to follow through. We fall short in areas like customer service and communication. We forget to up-sell ourselves. We lose momentum, we risk client satisfaction and, many times, we cut off what could be a generous source of referrals.
In short, we drag our feet in the last mile of the photography experience. Worse, we leave profit on the table. That’s not exactly smart business these days, now is it? Now’s the time to maximize every aspect of the wedding photography sales cycle—no stone can be left unturned.

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