Erin McHugh Saif, Target Analytics Product Manger, was recently feautured in Philanthropy Journal sharing ideas that help nonprofits reach their long-term fundraising goals.

"Fundraisers everywhere are being asked to implement bold strategies to ensure program stability. Add to the mix the fact that donor and prospect information changes at lightning speed, and you can understand why fundraising professionals are feeling anxious. Organizations that have implemented analytics and prospect research best practices are weathering this environment better than most. Good use of analytics brings stability to the development office, builds accountability with leadership and board members, and successfully uncovers new prospects with strong affinity for your mission." Read the entire Philanthropy Journal article.