At PayPal X Innovate 2009, Sun Microsystems, Inc. (NASDAQ: JAVA) today announced an alliance with PayPal to support application payment in the Java Store Beta and enhancements to the beta user experience. The announcement was made by Eric Klein, vice president of Java marketing at Sun and Osama Bedier, vice president of Platform and Emerging Technology at PayPal, during the opening keynote of PayPal X Innovate 2009. A consumer-facing storefront enabling the discovery and purchase of Java and JavaFX applications, the Java Store, now in its beta release, offers nearly unequaled distribution for reaching more than 800 million desktop Java users worldwide and driving potential revenue opportunities through the sale of innovative content. Developers are encouraged to see the Java Store Beta in action at PayPal X Innovate 2009 or get more information at: http://store.java.com.