TargetX: XpertTip No. 132: The truth about open rates

XpertTip No. 132: The truth about open rates
Ever wondered how it’s possible for the number of people who “interacted” with an email message to be higher than the number who “viewed” it?While it doesn’t seem to make sense, there is a technical explanation for this seemingly illogical occurrence.Think about it this way: Your viewed html rate only measures when the code for [...]

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