Brascoe Publishing: FOR IMMEDIATE RELEASE: Metal as f–k short-listed in the Australian Web Awards
— Adelaide, 19 October 2009
Metal as F–k, Australia’s biggest and most active online metal magazine, has been short-listed in the Australian Web Awards, presented by the Australian Web Industry Association. The site is one of just three finalists in the media category.
Brascoe Publishing is happy to announce that the house’s publication Metal as F–k has been short-listed in the 2009 Australian Web Awards. The online magazine (www.metalasf–k.net) is one of just three finalists in the media category. It is also the only music site in the running. The other two are Wotnews.com and West Australian TV History (watvhistory.com).
Launched in mid-March 2009, the site has gone from strength to strength, having last month reached the milestone of gaining more than 10,000 hits per day. Its team is also expanding, with the introduction of photographers in Norway and Canada, and a new columnist in the Philippines.
Said Brascoe Publishing principal, Foss McIntosh, of the short-listing:
‘We entered Metal as F–k in the Australian Web Awards, with one simple goal: to be long-listed. The fact that it has been short-listed is beyond awesome. Now we wait with baited breath to see if the incredible happens and we win in the media category for 2009.’
The publishing house attributes an enormous part of this most recent success to the fabulous team that worked on the online magazine in the twelve months prior to its launch.
The site’s visual design was by Sydney-based graphic artist Anthony Zoric, and the technical build was by Adelaide-based web developers Melchior Mazzone and Evan Sanders. The information architecture and site’s functionality were both established in-house at Brascoe Publishing.
The magazine’s editor, Leticia Supple, is equally enthusiastic.
‘For a metal site to be long-listed is itself fabulous; for one titled Metal as F–k to reach the finals is even more so. The entire team needs to be congratulated, because the whole is truly more than the sum of its parts.’
Winners of the Australian Web Awards 2009 will be announced at the Australian Web Industry Association dinner, at the Edge of the Web Conference, in Perth on 6 November 2009.
Media enquiries & further information:
Brascoe Publishing
Foss McIntosh (0402 585 675). info@brascoebooks.com.au
Metal as F–k
Leticia Supple (0421 925 382)info@metalasf–k.net
