This week we are featuring the CMA Member Story of Raymond To, who in 2006 was recognized as one of Business in Vancouver's 40 under 40.

We asked Raymond to tell about the biggest challenges he faces in running his own business. He replied:

Strategically, deciding on the nature of how we compete and our positioning in an evolving marketplace. Tactically, it is the salesmanship required to change people's strongly held beliefs that a change in strategy is important. This constant flip between thinking strategically and acting tactically are the essence of what the CMA has given me.

Tomorrow, we continue from here and ask Raymond how the CMA designation is regarded in his organization.