October 30, 2009 – Journal & Courier – Lafayette, IN, USA

Now, more than ever, the economy is dictating that business owners and communities work harder and smarter to set themselves apart from the competition.

The result can be increased sales, as retail stores and entire cities become destination locations.

“You’ve got to alter things that are like everybody else’s,” Jon Schallert told more than 100 Greater Lafayette business owners and representatives Thursday night. “Most destinations are independent businesses and have to operate on the principle of what makes your business different than all the rest. You’ve got to do what you’ve got to do in today’s economy.”

The small business and marketing expert’s visit and presentation is part of a six-month community reinvention program being spearheaded by the Downtown Development Council of Greater Lafayette Commerce.

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