We received the following question today from an Agent who wanted to know about repurposing content from his blog to use on Facebook:

Can I incorporate some of the local real estate data & content from my blog (www.RealtorInDesMoinesIA.com) into my Facebook Fan Site automatically?

 

This is a great question!  Most of you are busy from the moment you wake up to the time that you fall asleep.  Trying to find time to ad valuable content to your Fan Page so you can stay engaged with your prospects can be duanting.  This is made even more so, if you have to double your efforts by posting to your blog and then doing it again on Facebook.   There is good news, however....there is an app for that!

Before we tell you what the solution it is important that you know how people are going to be using your Fan Page.  When a new person finds your Fan Page through the search engines (Google, Bing, Yahoo) or via your business card, they should be directed to a pre-specified landing tab on your page of your choosing.   We at Real Estate Fan Pages provide an all-in-one app that will pull your 'real time' information such as listings, testimonials, virtual tours and testimonials so that when new prospects and clients visit your page all the content they want is in one easy to access place.

Once someone becomes a Fan of your page, they will also be engaging in your Wall where you will be supplying them with content such as relevant market information.   This is where you can draw updates from your blog posts and auto-publish them to your wall.   The application that best accomplishes this feat of modern technology is called RSS Graffiti.

RSS (Really Simple Syndication) Graffiti is an application that you install in Facebook that watches for updates to your blog and then automatically updates your Fan Page with a post every time that you post a new article.  BAM! just like that.  Now, there is no need to post at your blog and to Facebook as well, because RSS Graffiti will do it for you!

Running a Fan Page doesn't need to take a ton more of your time, as long as you have the right tools for the job.  For the best all-in-one Facebook app, check out www.RealEstateFanPages.com for our Facebook app coming in December 2011!  For auto-publishing your blog posts to Facebook, check out RSS Graffiti.

RSS Graffiti