Publicity and public relations tips, ideas and strategies.: Good Housekeeping Lead: Must respond by 5 p.m. Eastern Time today

Good Housekeeping Lead: Must respond by 5 p.m. Eastern Time today
Leah Ingram from Good Housekeeping magazine is looking for women ages 35-65 who trade books/DVDs/CDs/video games on Swaptree.

If you're in this category and want to be interviewed, email her at leah.ingram@comcast.net and put "Swaptree" in the subject line.

This lead is courtesy of @ProfNet on Twitter. ProNet is a service that matches real, live journalists with expert sources. If you've never responded to a ProfNet lead before, here are a few tips:

--Use the subject line you've been instructed to use.

--Explain very quickly why you fit the description of the query and how you can help the journalist.

--Include your landline and cell phone numbers.

--Wait for the journalist to reply. Don't repeatedly email her asking if she wants to interiew you. If she does, she'll contact you.

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