Unlike many other news alert services, the one from WSJ.com was sensitive to the fact that so many people wouldn't be seeing the Olympics live (reasons range from NBC's forced tape delay to all the DVRs people have to work obligations to family stuff to...).

By NOT giving away the results in the subject line, it was upto the e-mail recipient to decide whether to click through or not.

I am NOT saying news orgs should delay the results. I am saying it would be a nicer, kinder act to not put the results in the subject line itself.

Reax?

You can sign up for WSJ.com alerts here (lots of choices):
http://setup2.wsj.com/pznsetup/pub/email/setup.html